随着体验经济时代的到来,广告创意与策划对美感表现的要求愈来愈迫切。
With the forthcoming of the Experience Economy, demands of aesthetic behavior, which from AD originality and planning, turn to be more and more urgent.
现代广告创意中的性别表现存在着一定的不合理因素,广告中的性别与社会角色之间的关系经常是极度模式化的,其中不平等的权力关系随处可见。
Certain unreasonable factors exist in the originality of modern advertisements. Gender differences and social roles of genders are always of the same model which demonstrates the inequality of power.
广告创意是介于广告策划与广告表现制作之间的艺术构思活动。
Advertising is a creative advertising between planning and production of advertising performance between the idea of artistic activities.
视觉表现是一则最后与消费者沟通的最直接和最后的方式,从而完成广告创意到广告作品的转化。
It is a most direct and last way to communicate with consumers finally that the vision displays, thus finish the advertising idea to the transformation of the advertising works.
视觉表现是一则最后与消费者沟通的最直接和最后的方式,从而完成广告创意到广告作品的转化。
It is a most direct and last way to communicate with consumers finally that the vision displays, thus finish the advertising idea to the transformation of the advertising works.
应用推荐