市场营销组合的小变化统称被认为是战术转变。
Making small changes in the marketing mix is typically considered to be a tactical change.
市场营销组合应关注建设和保护品牌资产。
The marketing mix should focus on building and protecting brand equity.
市场营销组合通常指用四个P来描述产品在市场上的战略位置。
The Marketing mix is generally accepted as the use and specification of the "four p's" describing the strategic position of a product in the marketplace.
这四个要素通常被称为市场人员用来制定市场营销计划的市场营销组合。
These four elements are often referred to as the marketing mix, [3] which a marketer can use to craft a marketing plan.
第四章运用市场营销组合理论分析了万路运业的服务营销组合策略。
Chapter four analyses the tactics of service marketing of Wanlu by means of marketing mix theory.
目标市场战略和市场营销组合策略共同构成了华柴公司市场营销战略。
The target market strategy and marketing mix tactics form the marketing strategy .
这一传统理论认为，市场营销组合是由产品、价格、销售渠道、促销组成。
This traditional theory believed that the market marketing combination is by the product, the price, the marketing channel, the promotion is composed.
基于此，将平衡计分卡应用于市场营销组合策略中的作法便随之应运而生。
Based on this, the method of using the balance Scorecard in the marketing combination strategy then arises at the historic moment along with it.
关系营销是对传统市场营销组合理论的变革与突破，是一种新型的市场营销理念。
Relationship marketing is the development and outbreak of the combined theory of the traditional marketing, and it is a new idea.
划分的过程和确定目标（选择要针对的划分）及定位（为每个划分设计适当的市场营销组合）不同。
The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).
营销渠道的决策与管理在市场营销组合中占有重要的地位，俗话说“得渠道者得天下”。
The decision-making and the management of the marketing channel play a significant part in the marketing combination. As the saying goes "The channel results in the world".
同时针对目标市场的现实需求和潜在需求，提出了攀钢的市场、产品、价格等市场营销组合策略。
Meanwhile, the paper suggests the marketing-mix strategies which contain market, products, price, and so on, to meet the demands of present and latent target markets.
对这三个阶段的主要内容进行全面、细致的介绍和评析，以促进市场营销组合理论的进一步研究。
The article analysis the contents of the three stages carefully in order to promote the further research of the Marketing Mix.
在此背景下，市场营销组合决策理论在金融行业，尤其是在个人外汇买卖业务过程中具有重要作用。
Under this background , this thesis wants to find the using methods of the marketing theory for financial estate, especially, for the personal foreign exchange trading.
接下来，给出了以产品与技术差异化、市场营销组合差异化为主要内容的差异化竞争战略实施方案。
Next, given the differential products and technologies, differential marketing combination as the main content of the differential competitive strategy.
以屈臣氏自有品牌的优势分析出发，阐述了屈臣氏自有品牌品牌定位、生产及市场营销组合的经营之道。
The advantage of the Watson's private brand is analyzed in the first part of the text. The position of the private brand, the way of the private product's production and marketing are also clarified.
然而无论是各种教材抑或营销专著，我们都难以找到有关市场营销组合策略到底应该如何系统组合的路径。
However, we find it hard how to systemically combine the path about strategy of marketing combination, whether they are various marketing books or professionals.
本文首先对市场营销的相关理论，如市场细分与目标化理论、市场竞争理论、市场营销组合理论等进行回顾。
This article first marketing theory, such as market segmentation and target theory, competition in the market theory, portfolio theory, such as marketing review.
在竞争战略的理念指导下，市场营销组合设计作品、沟通、定价、渠道等要素，并强调设计服务传递设施的规划与布局。
Under the principles of the competition strategy, marketing organizes design work, communication, list price and channel, and emphasizes the layout of design service facilities.
市场营销组合的一个版本起源于1948年。James Culliton说市场营销决策应该是一个像食谱一样的东西的结果。
One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe.
在煤炭市场营销活动中，企业逐渐发现，许多经过精心策划的市场营销组合计划在实施过程中困难重重，难以达到预期目标。
In coal marketing operations, enterprises gradually find out it is very difficult to realize many elaborately planned marketing schemes and hard to reach the target expected.
第二章到第五章运用市场营销组合策略分别对湖南旅游产品开发、定价、渠道、促销等四个面从理论到对策进行了详细论述。
The later chapters discuss in great detail the products pricing, place and promoting of the Human tourism from theory to tactics.
近年许多精心策划的市场营销组合计划付诸实施后不能达到预期的目标，传统市场营销理论的实际效用遭到越来越多的质疑。
In recent years, many well-planned marketing mix putting into effect can not achieve the desired objectives, the effectiveness of traditional marketing objects to challenge.
“市场营销组合”指一系列可控的、战术性的市场营销工具，它们共同作用，以达到公司的目标。它们是：产品、价格、促销和地点。
A "marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product, price, promotion and place.
60年代早期也在哈佛商学院的E. JeromeMcCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
这个流程通常由市场营销主管发起，市场营销主管与其他几个小组合作，包括工程小组、研究小组、美工小组、法律小组和制造小组。
The process is typically owned by a marketing lead who collaborates with a number of other groups, including engineering, research, artwork, legal, and manufacturing.
但是，这种途径意味着，将在市场营销过程中再施加一层官僚架构(产品类别管理或产品组合管理)，难道不是吗？
But doesn't this kind of approach imply imposing another layer of bureaucracy - category management or portfolio management - on the marketing process?
营销组合作为市场营销的重要组成部分，同时又是企业直接在市场中的战术实施环节，自然更是受到企业的关注和青睐。
Marketing combination, as an important part of marketing and the tactical implementary step of enterprises' direct operation in market, certainly draws considerable concerns and favors.
营销组合作为市场营销的重要组成部分，同时又是企业直接在市场中的战术实施环节，自然更是受到企业的关注和青睐。
Marketing combination, as an important part of marketing and the tactical implementary step of enterprises' direct operation in market, certainly draws considerable concerns and favors.
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