涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
第三章，通过不同的指标对开放式基金市场购买者群体进行细分，然后研究如何进行细分市场的选择和定位。
Chapter three, subdivide buyer's colony of open-ended fund market through different indexes, then study how to subdivide the choice and localization of the market.
第六章是制订企业的市场竞争战略，根据企业的经营定位和市场细分，对不同类型的产品选择了不同的经营战略并付之实施。
The chapter VI is to make market competition strategy and choose proper management strategy with execution according to enterprise's management position and market subsection.
识别可能的竞争优势，识别有吸引力的细分市场，选择整体定位策略，并通过系列的表现和沟通来保持这个定位。
We must be aware of competitive advantage, distinguish the attractive segmented market, select overall orientation strategy and keep it through a series of behavior and communication.
在此基础上，根据企业自身状况动态调整细分市场的数量和规模，寻找目标市场，为企业战略决策、产品定位和营销提供一定依据。
On this basis, the quantity and size of market can be adjusted dynamically according to enterprise status and the objective market can be found in order to help the enterprise to make decision.
在以上研究结论的基础上，文章最后针对形象一致性提出对于饭店市场细分和品牌定位方面的启示，从而更好的保持饭店宾客忠诚度。
The study finally made an implications about segmentation and brand positioning for better loyal of hotels by image congruence on the basis of conclusions mentioned above.
在对冷连接产品、市场和企业调查的基础上，进行目标市场的细分和定位；
Probing into cold joint products, market and enterprises has laid a basis for partitioning, prioritizing and positioning.
其中对市场细分和战略定位理论及相关的模型的介绍是本章的重点。
Strategy positioning theories and related model introduction base the foundation for SINOCHEM to frame international strategy.
第五章对气动产品市场进行细分，选择和定位。
成功的网络营销首先要进行市场细分和市场定位。
Market segmenting, market positioning is Successful network marketing first step.
营销战略的分析包括国有商业银行的市场细分战略、目标市场战略、市场定位战略以及竞争战略、关系营销战略和营销国际化战略。
The marketing strategy analysis includes the market segmentation, targeting and position as well as the market competition, relationship marketing and international marketing.
要达到这个目标就要进行市场细分和市场定位。
To achieve this, we must carry out market segmentation and market positioning.
说明目标市场策划的三个步骤：市场细分、选择目标市场和市场定位。
It shows three steps of target market plan: market segmentation, choosing target market and market orientation.
然后进行市场细分，在市场细分的基础上，选择目标市场和目标市场定位。
Then proceed to market segmentation, select target market and market positioning based on the segmentation.
业态定位上，通过市场分析、细分、确定目标，对主力、次主力店和其余业态等分别进行定位，布置上充分利用顾客人流；
About the function positioning, the paper takes full advantage of the customer flow to arrange the stores by STP theory.
业态定位上，通过市场分析、细分、确定目标，对主力、次主力店和其余业态等分别进行定位，布置上充分利用顾客人流；
About the function positioning, the paper takes full advantage of the customer flow to arrange the stores by STP theory.
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