模式3：对话式营销。

Pattern 3: Marketing as a conversation.

youdao

对话式营销模式涉及到使用Web 2.0概念和技术以高度个性化的方式与消费者进行交互。

The marketing-as-a-conversation pattern involves using Web 2.0 concepts and technologies to interact with consumers in a highly individualised way.

youdao

对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。

Marketing as a conversation: Engagement with end users and customers through social computing, transforming marketing from broad-brush communication to thousands of individual conversations.

youdao

对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。

Marketing as a conversation: Engagement with end users and customers through social computing, transforming marketing from broad-brush communication to thousands of individual conversations.

youdao