本文从品牌资产的概念界定出发，对国内外近年来关于品牌资产的最新研究成果进行回顾和整理。
Based on the concept of brand equity, this paper reviews and collects the latest research results at home and abroad.
本文从品牌资产的概念界定出发，对国内外近年来关于品牌资产的最新研究成果进行回顾和整理。
Based on the concept of brand equity, this paper reviews and collects the latest research results at home and abroad.
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