广告的目的在于增强人们对品牌的忠诚度。
Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.
不过也许它可以买到忠诚,至少是对品牌的忠诚。
It's assumed, though, that it can buy loyalty-at least brand loyalty.
《华尔街日报》:对品牌的忠诚已经成为昨日黄花了吗?
因此公司必须在中国内地和海外两个市场 中培养客户对品牌的忠诚度。
So companies have to cultivate customer loyalty both at home and abroad.
这些方案的目标是增加消费者对品牌的忠诚度,由此产生源源不断的消费者相互作用。
The goals of these programs are to increase consumer loyalty and produce repeated consumer interaction.
客户品牌的建设以客户利益为导向,能够更加有针对性的抓住细分市场,满足用户的利益,从而获得用户对品牌的忠诚。
Customer branding is based on clients' interests, so as to better grasp the market development and to meet clients' requirements, thus gaining their compliments and loyalty.
如果客户对品牌的忠诚确实已经成为过去的事,那么他们为什么改变心意?我的意思是,是什么原因导致他们和自己喜欢的品牌挥手告别?或者这种情绪是随著时间的推移与日俱增的?
And if customer fidelity is indeed a thing of the past, why the change of heart? I mean, what caused the separation of consumers from their favorite brands, or did they just grow apart over time?
不过,对品牌的信任并不能转译为品牌忠诚度。
But faith in brands still does not translate into brand loyalty.
无形方面,顾客的忠诚和品牌的认可度对Zara的意义非凡。
Intangibly, customer loyalty and brand recognition have provided significant value to Zara.
作为西方世界的消费者,你很容易觉得品牌和其作用——影响消费者,给他们带来社会地位感,建立其对商家的忠诚度——都是理所当然的。
It is easy when you live in the West to take brands - their power, their ability to conjure up feelings of status among consumers, the loyalty they can generate - completely for granted.
不过,这并不能视为人们对单一品牌的忠诚度有所增加的信号。
But neither does it indicate strong signs of increasing loyalty to any single brand.
一个经常更新的产品博客提高了透明度,社区意识和对你的品牌的忠诚度。
A frequently-updated product blog promotes transparency, a sense of community and loyalty to your brand.
他们是某类“苹果王国”的公民,他们对该品牌的忠诚不只限于拥有最好的电子产品,还体现在他们对社区的从属感、以及对产品的口碑相传上。
They are citizens of a kind of Apple nation, whose loyalty to the brand is about more than owning the best gadgets; it is about being part of a tribe and spreading the word.
随着消费者对汽车的可靠性及转售价值愈来愈关注,他们的品牌忠诚度可能有所转变。
As buyers begin to pay more attention to the reliability and resale value of their cars, their loyalties are likely to change.
他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。
They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.
高质量的对品牌高度忠诚者的连接,比起发送信息给大量只互动一次的用户,更有用。
Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
索尼希望他现有的顾客们能够不计较价格,表现出对PlayStation品牌的忠诚,从而保证他的PS 3和“蓝光”能够在商战中取得胜利。
Sony hopes its existing customers will prove faithful to the PlayStation brand despite the price tag, thus ensuring victory for the PS3 and Blu-ray.
但是顾客们仍对缔造那酷酷小白耳机的品牌保持忠诚。
But customers remained loyal to the brand that made white ear buds cool.
而有趣的是,在同一时间内LeMeridian酒店客人的忠诚度是最低的,这也表明了用户评论对新客人或者酒店品牌不太熟悉的客人有所帮助。
Interestingly, Le Meridian also had the lowest rate of loyalty for the same period suggesting that reviews are helpful for new or uncommitted guests.
迪斯尼欧洲的前广告销售总监戈什说,这样的反馈机制也可以从最初就建立起品牌忠诚度,这一前景对新兴商业来说非常有吸引力。
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset - a particularly appealing prospect for new businesses.
女:你说得对。我们的品牌已经改变了,如果我们想保持客户的品牌忠诚度,我们就要考虑如何保护与改进我们的产品形象。
Eva: I think you're right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.
此问卷是为了研究消费者对销售促销活动的喜爱和销售促销对于于国美电器有限公司的品牌形象和品牌忠诚度的影响。
This questionnaire is to investigate consumer preferences for sales promotional schemes and the effect of sales promotion on GOME's brand image and brand loyalty.
服务业的特殊性,更需要顾客对服务品牌的忠诚。
The particularity of service industry needs more consumers' loyal to service brands.
以福州消费者问卷调查数据为基础,利用结构方程模型对福建乌龙茶的品牌忠诚影响因素进行计量分析研究。
Based on consumer survey data in Fuzhou, it USES structural equation model to analysis factors affecting brand loyalty of Fujian oolong tea.
因此关于冲动性购买行为对品牌忠诚度的影响研究将具有非常现实的意义。
So it is very critical to study how impulsive buying behavior affects on brand loyalty.
即使是对同一产品,品牌忠诚也有不同的表现。
To the same product, loyal to have different behavior brand have.
即使是对同一产品,品牌忠诚也有不同的表现。
To the same product, loyal to have different behavior brand have.
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