此举是寇驰感到其产品在大众化商场出售,致使对有钱人的吸引力被削弱而做出的反应。
The move comes in response to the brand's perceived diluted appeal to wealthier shoppers amid mass market access.
根据周二的公告,2017年寇驰将在北美的约250个销售点停止销售,并且严格控制百货公司可以提供的任何折扣。
According to Tuesday's announcement, Coach will stop selling to around 250 locations in North America as of 2017, and also strictly control any discounts that department stores can offer.
该战略似乎起了作用。本季度寇驰的业务明显好转,销量飙升了15%——这证明对于其重新建立的声望,消费者很买账。
The strategy seems to be working. Business has picked up, with sales soaring by 15 percent this quarter - demonstrating that consumers are buying in to the renewed cachet.
该战略似乎起了作用。本季度寇驰的业务明显好转,销量飙升了15%——这证明对于其重新建立的声望,消费者很买账。
The strategy seems to be working. Business has picked up, with sales soaring by 15 percent this quarter - demonstrating that consumers are buying in to the renewed cachet.
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