我指的是心理框架，有很多心理学家研究过这个问题，最著名的是丹尼尔·卡内曼和阿莫斯·特沃斯基。
By that I mean psychological framing, and there are many psychologists who talk about this, but notably Daniel Kahneman and Amos Tversky.
心理学家第一次对这种现象有所著述：丹尼尔·卡内曼以及阿莫斯·沃思吉预计，在某些情况下，损失带来的痛苦是收获带来的喜悦的两倍。
The psychologists who first wrote about this phenomenon, Daniel Kahneman and Amos Tversky, estimated that in some Settings losses can be twice as painful as gains are joyous.
心理学家第一次对这种现象有所著述：丹尼尔·卡内曼以及阿莫斯·沃思吉预计，在某些情况下，损失带来的痛苦是收获带来的喜悦的两倍。
The psychologists who first wrote about this phenomenon, Daniel Kahneman and Amos Tversky, estimated that in some Settings losses can be twice as painful as gains are joyous.
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