媒介全球化：是机遇还是挑战?。
以跨国界、跨媒体经营为例，“双跨”经营是目前跨国媒介集团参与媒介全球化竞争而普遍采用的一种战略和手段。
To cross-border, cross-media business as an example, the "double cross" is the operation of transnational media groups in the media of global competition and a commonly used strategies and tools.
面对媒介全球化的强劲挑战，中国媒介虽然在整体上具有一定的比较优势，但劣势也十分明显，并且大多数媒介对将要遇到的挑战都准备不足。
Being faced with the challenge of media globalization, China's media industry is in an inferior position though it occupies some superiorities as a whole.
透过全球化媒介认知社会和人类自身，将成为人类认识史上的一场变革。
Knowing the society and the mankind itself through a globalized media means a revolution in the history of peoples knowledge.
理论层面的讨论是围绕着现代性、经济的组织、大众传播媒介和全球化的语境下展开。
Accordingly, theoretical discussion is put in the Chinese context in the perspective of modernity, economic organization, mass media and globalization.
前言：在全球化和文化创意产业兴起的大背景下，两个似乎并不相干的产业：玩具和媒介产业的边界在地球村中进行紧密联结和融合。
Based on background of globalization and the rising of creative industry, the bounder Aries of two different industries: toy and media are firmly connected and merged in the global village.
如果全球化对中国经济来说是一次历史性机遇，那么对中国媒介来说则不是机遇而是挑战。
The globalization is regarded as a historic opportunity for China's economy, but for China's media industry it is a great challenge.
第一章对跨国传媒集团所由产生的全球化背景做了一个总体描述，并对媒介与全球化之间的关系进行了分析。
The first one aims at generalizing the international background of transnational media groups and analyzing the relation between media and internationalization.
他们在社会生活层面通过都市体系和大众传播媒介越来越全球化，而内心则越来越自我日常化、私人化。
Their social aspects of life through the city system and the mass media increasingly globalized, and the heart is increasingly self-daily, personalized.
现代传播技术推动了经济与信息的全球化进程，同时也导致了传播霸权与媒介垄断。
Modern communication technologies promote the globalization of economy and information, and lead to monopoly of communication and media.
近年来，媒介帝国主义逐渐成为全球化传播中的热点。
In recent years, media imperialism has been one of the heated topics in international communication.
这种经营单一媒介的方式无疑削弱了我国媒体参与媒介(传播)全球化竞争的地位和能力。
This way of operating a single media is no doubt weaken the media in our country's media (spread) the status of global competition and capacity.
国家是分析全球化语境下媒介与传播学的唯一起点吗？
Zhang, H. (2011) 'Is Nation-State the only analytical unit for analyzing media and communication under Globalization?
国家是分析全球化语境下媒介与传播学的唯一起点吗？
Zhang, H. (2011) 'Is Nation-State the only analytical unit for analyzing media and communication under Globalization?
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