多渠道策略具有强大的功能和优势。
Multi-channel strategy performs powerful function and has strong advantages.
但是企业采用多渠道策略容易加剧渠道冲突，会加大企业分销渠道管理的难度。
However, the use of multi-channel system will easily aggravate channel conflict and make the distribution channel management more difficult.
综述的内容包括：数字时代下分销渠道与消费者、多渠道策略以及渠道选择与整合。
The review includes the distribution channels and customers in the digital age, the multi-channel strategy and channel integration.
我们正在忽视顾客的需求，从而忽略了建立多渠道沟通策略的必要性。
We are losing sight of the customer’s need and [marketers] need to create a multichannel strategy for points of engagement, ” Miller said.
该模式分析了多渠道整合过程，并介绍了多渠道客户体验管理和多渠道冲突管理策略。
The model analysis the process of multi-channel integration, and introduces multi-channel customer experience management and multi-channel conflicts management.
在营销策略方面，推行专项整体营销、大客户营销、观念营销、品牌营销、多渠道营销等多种营销方案。
In marketing strategy, it could adopt the overall implementation of special marketing, big clients marketing, marketing concepts, brand marketing, multi-channel marketing and other marketing programs.
在营销策略方面，推行专项整体营销、大客户营销、观念营销、品牌营销、多渠道营销等多种营销方案。
In marketing strategy, it could adopt the overall implementation of special marketing, big clients marketing, marketing concepts, brand marketing, multi-channel marketing and other marketing programs.
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