第二章：旅游目的地形象的测量。
它会显示信息的来源地和目的地形象的图片。
It will display information of the source images and destination images.
航空广告不仅推广了航空公司，也建构了目的地形象。
Airline ads popularize the related airlines and build related images of destinations.
运用了系统的观点提出了生态旅游目的地形象的建立。
From a systemic point of view, the establishment of destination's image is put forth.
旅游地形象主题词是旅游文化利用网络表现的好形式。
Theme words of tourism places' image is a good form to express tourist culture by the Internet.
第三，旅游阴影区理论强调了旅游地形象建设的重要性。
The third, the theory about traveling shadow area emphasizes the importance of the construction of destination image.
旅游目的地形象标志是旅游目的地形象组成的基本核心。
The logo is the basic corn part in tourist destination image.
并提出适应不同市场需求的既统一又各有侧重的旅游地形象。
At last, this article raises the unified tourist image that has various emphases and is fit for different market...
到目前为止，学术界对于旅游地形象的动态研究仍然较为薄弱。
So far dynamic researches into images in tourist areas are still poor among academic circles.
早期的旅游地形象研究多关注于形象对于游客旅游决策的影响。
The early research on destination image focused on its influence on the tourists' decision-making.
旅游地形象生命周期的研究是旅游形象动态研究的一个分支领域。
The researches into life cycle of tourist images are a branch belonging to the dynamic researches into tourist images.
一个地区旅游业的发达程度与其旅游地形象鲜明与否关系十分紧密。
The development of tourism of an area is closely connected with the image of that area .
它不但对招商引资拉项目难以奏效，还可能是对当地形象的一次伤害。
In result, it would not only be counterproductive to the cause of attracting foreign investment, but also damage the city's public image.
传统营销理论认为，旅游目的地形象是一种产品，企业是营销行为的主体。
The traditional marketing theory thinks, the travel destination image is a kind of product, and the enterprise is a subject of the marketing behavior.
文化遗产地形象是指旅游者对文化遗产地的了解和体验所产生的印象的总和。
The image of a cultural heritage place is all impressions from the tourists' understanding and experience to it.
第三章：鞍山市的旅游目的地形象及其测量。具体测量与分析鞍山市的形象。
Chapter three: Combining Example measure, analysing Anshan city's tourism image completely.
鲜明、独特、富有吸引力的旅游地形象已成为旅游地在竞争中克敌制胜的法宝。
The distinct, unique and attractive tourism destination image (TDI) has become the powerful weapon of a tourism destination in competition.
然而在旅游目的地形象营销以及营销效果的测评方面，研究工作仍处于探索阶段。
But in destination image marketing and result testing of marketing, research work is still at the stage of exploring.
旅游口号是游客了解旅游地形象的最有效方式之一，也是旅游地形象宣传的重要途径。
As one of the most effective ways for tourists to get to know the destination, tourism slogan plays an important role in the propaganda of destination image.
态度理论为地区形象（PI）和旅游目的地形象（TDI）的联合研究提供了一个平台。
Attitude theory offers a platformfor the combined study of place image and tourism destination image.
引入非结构法理念设计旅游地认知形象测评的方法，并以认知心理的视角解析旅游地形象。
The author avails the Echtner santi-constructional idea to design a new way to measure the destinations image and attempts to make an analysis of it with the view of cognition psychology.
本文主要探讨了旅游地形象及品牌的相关问题，着重研究了旅游地民族文化形象及品牌的构建。
The main problem is about the Tourism Destination Image and Brand, especially how to found the Tourism Destination Image and Brand on Nation Culture.
此外，还探讨了欧美入境游客在商务旅行中对休闲观光需求的差异以及入境游客的目的地形象感知。
In addition, it discussed demand differences of Europe and America tourists on leisure and sightseeing and image perception of inbound tourists to destinations.
国际企业之间的竞争能力在很大程度上取决于母国产品在国际市场上的形象，即产品的原产地形象。
Competition between international companies depends largely on the image of the home country products in the international market, that is, country of Origin image of products.
相应地，旅游目的地形象营销理论基础从市场营销理论、经济学理论拓展到公共管理理论和传播学理论。
Accordingly, the destination image marketing theoretical foundation of the travel is expanded from the marketing theory, economics theory to the public management theory and dissemination theory.
旅游危机破坏了旅游目的地形象，降低了公众(旅游者)对旅游目的地的信心，旅游业造成了巨大损失。
Tourism crisis undermined the destination image, reducing the public's (tourists) confidence of the tourism destination, and tourism has caused tremendous losses.
随着旅游业的迅猛发展，旅游市场竞争日趋激烈，旅游地形象问题越来越受到理论界和业界人士的关注。
With the rapid development of tourism, the competition of tourist market is more violent. As the tourist destination, City must build up particular and vivid tourist identity.
区域旅游形象策划在新时期日益受到各方重视，有关旅游地形象策划的研究，在国内还是一项崭新的工作。
Tourism destination identity system has been paid more and more attention. However, it is a new start study on TDIS in China.
尽管许多郊区武装冲突仍在横行肆虐，哥伦比亚正在进行一场旅游宣传活动，旨在提升哥国安全旅行目的地形象。
Colombia is running a slick tourist campaign promoting the country as a safe destination but armed conflict still plagues many rural areas.
旅游形象设计在新时期日益受到各方面的重视，有关旅游目的地形象设计的研究，对国内来说还是一个崭新的工作。
Tourism destination identity has been paid more and more attention, however, it is a new start study on TDIS in China.
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