这两大古老品牌的未来不是在英国汽车工业的摇篮考文垂，而是在塔塔汽车的故乡浦那。
The future of these two grand old badges will be shaped not in Coventry, the cradle of the British motor industry, but in Pune, home of Tata Motors.
如果人们明明知道怎么钻这些酒店价格体系的空子，还继续使用你们的品牌网站，那他们就是自讨苦吃。
It is evident the public is getting punished for using your branded websites when they know how to beat the system.
首先形成把你品牌带入那的定义清晰的策略。
Start with a clearly defined strategy for getting your brand out there.
那企业品牌他们自己能否从这学到一些东西呢？会不会是说要让他们的雇员有更多的自由来说话呢？
Could corporate brands themselves learn from this? Might it mean unleashing their employees to speak more freely?
他们那并没有中国的品牌，只有卡地亚，西铁城，精工以及劳力士。
They had no Chinese brands, only Cartier, Citizen, Seiko, Rolex.
而且万维网近乎顽固地抵制品牌打造所需的那种系统化、协同化的专注——那最重要的，或者说至少最赚钱的，媒体的功能。
And the Web almost perversely discouraged the kind of systematized, coordinated, focused attention upon which brands are built - the prime, or at least most lucrative, function of media.
但是，粉丝们进入到下一阶段的品牌忠诚，寻找特定的品牌，只在特定的零售商那购物并且不考虑其他的选择，就像图表1.1所示。
Fans, however, take loyalty to the next level, seeking out specific brands, shopping only certain retailers, and closing their minds to other alternatives, as seen in Figure 1.1.
特纳说：“没有什么比那两个品牌更能代表美国了。”
“There's nothing more American” than those brands, Mr. Turner said.
今后，这两个品牌古色古香的标志将不在考文垂这个英国汽车工业的摇篮成形，而是在浦那(塔塔汽车的总部)。
The future of these two grand old badges will be shaped not in Coventry, cradle of the British motor industry, but in Pune, home of Tata Motors.
那为什么它没有像韩国三星和LG那样的全球消费品牌呢？
So why does it still have no global consumer brands of the stature of South Korea's Samsung and LG?
那真是个令人尴尬的时刻，但八年后，赖安和洛瑞已经使Method成为世界上最大的环保清洁品品牌。
In the eight years since that embarrassing moment, Ryan and Lowry have built Method into the world's largest eco-friendly cleaning brand.
那非常好，除了你的品牌价值不能延伸到潜在的职位上，除非你到处解释你有一个秘密的身份。
That's great, except that your brand equity doesn't stretch to potential jobs, unless you go around explaining that you have a secret identity.
不管顾客所在位置，适用于任何奢侈品牌的目标是“保证在客户返回的时候有新产品，”分析师Farren，“那真是消费者需要的。”
The goal for every luxury company, wherever their clients are, “is to keep people coming back into stores with new products,” analyst Farren said. “That’s what consumers want.”
不管顾客所在位置，适用于任何奢侈品牌的目标是“保证在客户返回的时候有新产品，”分析师Farren，“那真是消费者需要的。”
The goal for every luxury company, wherever their clients are, "is to keep people coming back into stores with new products," analyst Farren said. "That's what consumers want."
如果您确实喜欢好品牌，那就等着那三周的销售周期去准备您那半价出售的美味冰激凌吧。
If you do like the premium brands, wait for that 3-week sales cycle to kick in and stock up when your favorite flavor is half price.
但是顾客们仍对缔造那酷酷小白耳机的品牌保持忠诚。
But customers remained loyal to the brand that made white ear buds cool.
特纳说：“没有什么比那两个品牌更能代表美国了。”
"There's nothing more American" than those brands, Mr. Turner said.
你会考虑那类别的品牌表现及品牌形象，能直接特显你个人身份与地位于社群中？
Which type of a brand, you will consider brand performance and imagery it can direct differentiate your personal identity and social status in society?
瑞典家具零售商发现，斯堪的那维亚风格的家具与“自己动手”的平板包装结合成为潮流，并引发了全球性的品牌崇拜（2008年）。
The Swedish furniture retailer has found the Scandinavian style of furniture that was combined with "do-it-youself" flat packaging became popular and set a global cult brand ( 2008).
作为一个读喜剧长大的人，我能理解人们有不同的身份，但是记住，那意味着品牌的价值不能简单的转化。
As a guy who grew up reading comics, I'm okay with people having identities, but remember: that means the equity doesn't transfer as simply.
我不怎么为品牌所困扰，如果喜欢，那对我而言谁做的都无所谓。
I am not really bothered about a particular brand, if I like an item it doesn't really matter to me who made it.
你会著重那类品牌的公众评价及认受性作为选购决定的依据？
Which type of a brand, you will follow the public judgement and feeling to make purchase decision on brand consumption?
我觉得那很重要，那也是我比较喜欢外国品牌的原因。
It's very important and that's why I like foreign brands more.
我觉得那很重要，那也是我比较喜欢外国品牌的原因。
It's very important and that's why I like foreign brands more.
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