他说：“作为设计师，我们的工作就是强化航空公司的品牌，使其更容易被认出来。”
"Our job as designers is to reinforce the airline's brand and make it more recognizable," he says.
一家零售商说，尽管他销售了许多品牌的智能手机，OPPO 的慷慨补贴使他尤其渴望兜售其产品。
One retailer says that although he sells many brands of smartphones, OPPO's generous subsidies make him extra-eager to peddle its wares.
“随着人们可支配收入层次的提高，他们想要款待自己。”他说：“他们不想仅仅购买乐购品牌的沐浴露。”
"As people develop their higher levels of disposable income, they want to treat themselves," he said, "They do not want to just buy Tesco Value shower gel.
它们需要创造属于自己的品牌。”他说。
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
He said companies use the term 'brand equity' to describe the measurable value of their brands.
“我们希望用焕然一新的面貌呈现一个全的新品牌，这既是挑战，又是机遇，”他说。
"We have a challenge and opportunity to present a new brand in a new setting," he says.
伯尔曼说：“演员需要时间来树立明星‘品牌’。”
他说：“这全都关乎于广告和品牌建设，这将会有大规模的宣传。”
"It's all about advertising and brand building," he said. "That's going to be massive publicity."
分析人士说，如果宏达国际兑现其承诺，发起强烈的品牌攻势，它将对苹果公司构成更大的威胁。
If HTC follows through on its promise to make an aggressive branding push, it could pose a bigger threat for Apple, analysts say.
他说，如果伍兹能在赛场上拥有出色表现，那么很有可能重塑他的品牌形像。
'Superior performance on the field of play has the very real potential to re-establish Tiger's brand,' he said.
只有3%的有钱人说，他们买一个牌子的香水是因为某个名人代言了这个品牌。
Only 3% of affluent Russians said they buy perfume because a celebrity endorsed the brand.
他说这家公司有一支“极其出色的团队”在运作这个品牌。
He said the company had a "fantastic team" running the brand.
例如说，品牌可被认为与公司资产负债表上的其它任何条目同等重要。
As such, brands can be considered just as valuable as any other item on a corporate balance sheet.
丘加尼先生说，比如，希尔斯百货可以通过适当推销自身品牌“肯莫尔”来挤压其品牌供应商。
Sears, for example, could squeeze its branded suppliers by marketing its own Kenmore brand properly, says Mr Chugani.
比如，不要只是说你的品牌意味着质量。
他说，中、高端品牌将给公司创造更高的增加值，有助于改良设计、提高竞争力。
Mr. Jin said that 'medium to high-end brands will turn out higher value added for the company' and help improve designs and competitiveness.
小凉说，我正试图把“西安名吃”打造成一个品牌。
'I'm trying to make it into more of a brand, ' said Mr. Wang.
比克斯先生说，一个答案是利用品牌的保护力。
One answer, says Mr Bewkes, is to take advantage of the protective power of brands.
沃瑟斯坦以前的一位知己说，现在的模式是没有个人特色的品牌。
'The model today is the faceless brand,' said one former Wasserstein confidante.
沃瑟斯坦以前的一位知己说，现在的模式是没有个人特色的品牌。
'The model today is the faceless brand,' said one former Wasserstein confidante.
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