营销人员试图通过故事、图像、音乐或人物来控制你对品牌的看法。
Marketers try to control your view of the brand by using a story, imagery, music, or people.
对于拿到 Zag品牌来营销的团队，还有另外的现金分红——在这段困难时期，或许更好的是一份工作。
For the team that gets a Zag brand to market, there is another cash bonus—or even better in the tough time, a job.
商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。
A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.
该品牌对《纽约时报》表示，它的计划是用降低价格来消除库存，可以说是鼓励消费者购买并能随后不假思索地扔掉。
The brand told The New York Times that the plan was to reduce prices to move the stock, arguably encouraging consumers to buy and throw away with little thought.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
大多数现有品牌设计师都发现找不到满意的有机布料来取代现在使用的，顾客已经习惯了的布料。
Most designers with existing labels are finding there aren't comparable fabrics that can just replace what you're doing and shat your customers are used to.
每年的这一天都会举办很多活动来帮助中国品牌在全国范围内发展。
A lot of activities take place to help Chinese brands develop across the country on that day every year.
在表达自己的年龄的时候，你可以做哪些事情来提升个人品牌而非成为不利因素呢？
What can you do to present your age in a way that elevates your personal brand instead of being a detriment?
这种持续性增长有可能在某种程度上是通过并购印度、中国和巴西的当地酒品品牌来实现。
This continued growth is likely to come to some extent through the takeover of local booze brands in India, China and Brazil.
汽车厂商通过与社区一起工作来推出新的品牌，这种模式实际上已经存在了。
A car company could take an existing brand and work with the community that already exists around it.
创建社区来分享品牌或产品的经验和兴趣，可以导致保持相关产品或服务的关注和销售提升。
The creation of communities to share experience and interest in brands or products can lead to increased retention or upsell to related products and services.
有些品牌会通过让顾客感到自己是和这个世界的美好息息相关，来提升他们的精神信念。
Some brands lift the spirits of consumers by helping them to feel connected to a global good.
伯尔曼说：“演员需要时间来树立明星‘品牌’。”
这些信息都可以自由地发表来提高透明度或者提升品牌的声誉吗？
Can any of it be published freely to improve transparency or enhance brand reputation?
品牌需要不断地变化来迎合消费者。
如何利用顾客的热忱来打造自己的品牌？
How can you harness the enthusiasm of consumers to promote your brand?
这就是为什么你需要想出很好的策略提升你的搜索排名来建设你的品牌。
And that is exactly why you need to have a well thought out strategy to leverage search to help build your brand.
此外还可以利用全球销售事件来支持品牌，比如足球世界杯和奥运会等。
There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and the Olympics.
我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。
We'll also run billboard and newspaper ads to help create broad brand recognition.
通常我们需要一些文字来传递更多的信息或者表达一个公司目标和品牌形象。
Usually, some text is required to communicate the message, or at least to illustrate the company's mission and brand image.
我们使用了大量的诅咒性词汇来传达标题的风格和品牌的幽默。
We use a large amount of curse words to convey the title's style and particular brand of humor.
这个平价品牌依靠聘请著名设计师吉尔·桑德任创意总监，来为它的时尚度加分。
The affordable brand upped its fashion cred by luring famed designer Jil Sander to be its creative director.
如何使你的客户参与到品牌建设中来？
濒临破产的公司大多没有时间来追求重塑品牌这样高远的战略目标。
Companies headed for bankruptcy simply don't have time to bounce around a lofty re-branding strategy.
网站利用了媒体的能力来增强和扩展品牌
The site leverages the capabilities of the medium to enhance or extend the brand.
究竟是商场经理打算增加盈利还是某个品牌愿意多花点钱来让他们推荐产品？
A shop manager who is looking to increase profit margins or a brand that is willing to pay extra to have store staff suggest their products?
通过对已有品牌的联想命名来迅速将产品的概念和内容传达给顾客。
As the allocation to an existing brand name enables a quick transfer of the product values and contents to the client, co-branded hotels e.g.
如果你希望你的公司名字打出品牌来，那就选一个准确反映它的域名吧。
If you want to brand your company name, then choose a domain name that reflects it.
如果你希望你的公司名字打出品牌来，那就选一个准确反映它的域名吧。
If you want to brand your company name, then choose a domain name that reflects it.
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