第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
网络品牌忠诚作为构成网络品牌资产的重要组成部分，其重要性在网络品牌营销中已经开始凸显出来。
As an important component of network brand equity, network brand loyalty is more and more important in network brand marketing.
大部分的企业都懂得品牌、广告和营销的重要性。但是对于消费者而言，品牌的经验是他常常与承诺过的相去甚远。
Most companies understand the inpol1ance of brand, adverting and marketing, but for consumers, the brand experience often falls short of the promises that have been made.
大部分的企业都懂得品牌、广告和营销的重要性。但是对于消费者而言，品牌的经验是他常常与承诺过的相去甚远。
Most companies understand the inpol1ance of brand, adverting and marketing, but for consumers, the brand experience often falls short of the promises that have been made.
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