全球化产品有着本土品牌无法抗衡的经济规模。
A global product offers economies of scale with which local brands cannot compete.
以下这句话可能听起来像是《营销101招》里的话，但许多品牌确实忘记得将他们的产品及营销策略本地化。
This might sound like marketing 101, but many brands simply forget to localize products and marketing campaigns.
就像耐克和其他大的品牌，笔者认为，恶劣条件下制造出的高端品牌的产品带来了反全球化的浪潮。
Just as with Nike and other big names, the mere suggestion that high-end branded products are manufactured under abusive conditions brings out the antiglobalization brigade.
许多国外奢侈品牌热衷于迎合这个不断增长的市场，在很早以前，它们就已经将产品本地化，并在中国建立了研发中心。
Many foreign luxury brands keen to cater to this growing market, have long localised their products and established research and development centres within China.
利用这种产品的起源，Kimbery -Clark快速对它进行了重新品牌化，并将纤维棉包装成女性卫生产品并被称赞为全世界女性的救星。
With a quick re-branding that actually capitalized on their product's origin, Kimbery-Clark packaged cellucotton as feminine hygiene products and was hailed as the saviors of women everywhere.
能够让人们将你的品牌和你的产品联系到一起，logo，配色，风格等可视化属性应当具有同一性。
By "brand," I mean all of the visual attributes that people associate with your product: logo, colors, style, etc.
未来Twitter的受众更广、产品、促销和知名品牌合作伙伴将更加多元化。
Imagine how much more Twitter might be able to pull in with a bigger audience, more diverse products and promotions and big brand partners.
由于产品成为了艾伦·布拉德利品牌，客户还将可以通过罗克韦尔自动化的分销网络购买。
As products become available under the Allen-Bradley brand, customers will also be able to purchase them through the Rockwell Automation distribution network.
在第三个策略下，多种品牌化，许多公司在相同类型的产品采用额外的品牌名称。
Under a third strategy, multibranding, companies introduce additional brand names for products in the same category.
由于技术创新周期缩短，全球产品的替代周期也在缩短，所以产品的国际竞争日趋品牌化。
Because of technological innovation cycle shortened, global product cycles are shortening the alternative, so the product of international competition is becoming increasingly brand.
有利于实施标准化生产、品牌化经营，提升农产品质量与安全水平，提高产品的市场竞争力；
Meanwhile, it will be propitious to practise the standardized production and brand management, improve the quality and safety of agricultural products, and enhance the market competitiveness.
为了使其产品更加地多样化，精品打算新建两个高端品牌，一个是全服务型的，一个是长住型的。
In order to better diversify its supply, the group is considering the creation of two new upscale brands, a full service, as well as an extended stay concept.
我们处在一个产品日益同质化的年代，但品牌却微乎其微。
Age that we spend gradually in a product with quality, the brand is but as trifling as it is but.
品牌形象消费者通过品牌化对产品或公司的印象。
How a consumer perceives a product or company through branding.
产品功能、技术指标围绕数字化监控需求专业开发制造，产品在市场上具有良好的品牌信誉和知名度。
Product features technical indicators on the number of monitoring the development and manufacturing of professional demand products on the market has a good brand reputation and visibility.
当前，国内围棋市场日趋呈现出产品竞争格局多元化、产品构成多样化、市场竞争品牌化的发展趋势。
At present, the domestic I-go market shows the development tendency of product competition pattern diversification, product structure diversification and branded market competition.
当产品趋向同质化，消费者经验增加，人们趋向于选择企业信誉强、品牌感觉好的产品。
When the products tend to be homogeneous and the customers' experience increase, people tend to choose products with good reputation and brand feeling.
随着产品同质化日益严重，消费者会更加注重品牌个性，因为品牌个性最终将体现消费者（人）的个性。
In the view of consubstantiality tendency of liquor products, the customers will attach importance to brand personality even more, as brand personality will embody customers' personality ultimately.
许多国外的品牌希望在中国通过更多特许经营人去扩大和帮助是他们的产品和服务更加多元化。
Many foreign brands hope to expand in China by finding franchisees to help localize their products and services.
公司在工业自动化领域拥有领先的全球品牌，包括艾伦·布拉·德利德控制产品和服务以及罗克韦尔软件的工厂管理软件。
The company brings together leading global brands in industrial automation which include Allen-Bradley controls and services and Rockwell software factory management software.
运用现代的设计理念，导入整套企业CI策化，将其产品的包装融于整个品牌战略系统工程中。
Through using modern design idea, a whole set of enterprise CI plans was introduced, and the packaging of products was blended together with the whole system engineering of brand strategy.
食品包装的作用，已超越了保存食品的原始目的，不断廷伸出安全卫生、延长保质期、美化产品、品牌宣传和迎合消费者要求等多元化功用。
Food packaging today is not only for storing food, but for keeping food safe, extending shelf-life and improving appearance, as well as for promotion and satisfying consumer wants.
螺杆机产品虽然品种多样，但是不同品牌之间的技术差别较小，都是采用定频压缩技术，同质化严重。
Screw machine product, while species diversity, but different brands of the difference between technology, are using smaller decide frequency compression technology, homogeneity serious.
广告业、时装业、音乐界、设计界和出版界现在都在寻找个性化、温暖，抽象和装饰性的插画来代表它们的产品和品牌。
Now advertising, fashion, music, de-sign and publishing industry are seeking for personalized, warming, abstract and decorative illustrations to represent their products and brands.
本文通过市场对本土设计的需求出发，详细阐述了企业品牌与产品本土化设计的关系；
Based on the local markets demand for design, a detailed explanation makes of brand and product localization design;
因冷链供应链的不完美且容易复杂化，可能导致数百万美元的产品损耗，并损及品牌信用。
Cold supply chains are imperfect and prone to complications that damage brands and result in millions of dollars of product losses.
因冷链供应链的不完美且容易复杂化，可能导致数百万美元的产品损耗，并损及品牌信用。
Cold supply chains are imperfect and prone to complications that damage brands and result in millions of dollars of product losses.
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