音乐有徽记的作用而且还可以带来情感共鸣，由此使其得以成为想要建立自己品牌的企业的有力工具。
Music's cachet and emotional pull also make it a potent weapon for businesses that want to build their own brands.
现在是一些大品牌的中文译名，它们都在中国广泛使用并引起了大众共鸣。
Here are some examples of big brands who chose Chinese names that have resonated with the public. Some are phonetically similar to their English names, while others are completely changed.
这一点是非常重要的，即如何让我们公司的品牌成为一个真正家喻户晓的名字，而且是一个可以让用户联想到信任、质量和共鸣的名字。
It's important to make our brand a household name that people associate with trust, quality, and empathy.
让我们看一下这些品牌的营销活动，通过创造一些可引起共鸣的、也符合品牌形象的视觉内容，成功俘获了消费者的芳心。
Lets take a look the brand campaign that have successfully engaged consumers by creating shareable visual content, in line with their own image.
没错，竞争者可以了解到这些企业的收入、利润，但是如果他们自己的品牌不能与消费者形成共鸣，一天下来他们拿这些信息也无济于事。
Sure, a competitor can learn their revenue or margins, but at the end of the day, there's not a whole lot they can do with this information if their own brand does not resonate with consumers.
与最具影响力的最佳客户重新对话，是创造引起消费者共鸣的产品和服务的上上之策，以及增加她们对你品牌信任的最佳方法。
Re-entering into conversations with your best and most influential customers is the best way to create products and services that resonate, and the best way to expand on their trust in your brand.
品牌系统中融入文化内涵，不仅可以提高品牌的竞争力，更能激起消费者的心理共鸣和价值认同。
Therefore, integration of brand system and culture connotation can not only enhance the brand competitiveness, but also arouse consumers identification in term of psychology and value.
品牌认知和共鸣在当今竞争激烈的市场环境中至关重要。
Brand awareness and resonance is vital in this competitive marketing environment.
但是，很多这类品牌也在更深的层面上引起消费者共鸣。
But many of these brands are also resonating on a deeper level with consumers.
也许没有哪个品牌拥有像苹果那样的消费者情感共鸣，它的品牌建设和产品一样具有创新性。苹果在我们的排单中被提到的次数最多，甩开其他品牌好几条街。
Perhaps no brand has the emotional resonance of Apple, whose branding has been as innovative as its products and who tops our list for most mentions, crushing all others by a mile.
由于这些资讯来自于可靠的第三方而不是品牌或企业本身，因此这些企业资讯能够在用户间传播并产生共鸣。
A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.
品牌设计，是主动地营造共鸣、营造价值；而艺术，却可以被动地等待共鸣、等待价值。
The brand is designed, build the sympathetic response, build value voluntarily and art, can wait for the sympathetic response, wait for value passively.
品牌设计，是主动地营造共鸣、营造价值；而艺术，却可以被动地等待共鸣、等待价值。
The brand is designed, build the sympathetic response, build value voluntarily and art, can wait for the sympathetic response, wait for value passively.
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