最后一点是,品牌信任是一项核心的公司资产。
The last stage is acceptance of the brand as a key corporate asset.
品牌信任与多种因素存在着互动关系。
Interactions can exist between brand trust and its many influencing factors.
品牌信任是导致品牌绩效的直接因素。
然后通过回归分析检验了品牌信任的中介效应。
Next USES multiple regression analysis to test the mediator effect of brand trust.
对强生公司来说,没有什么能比人们对于它的品牌信任更为珍贵的了。
“Nothing is more valuable to Johnson &Johnson than the brand bond of trust with consumers, ” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.
对强生公司来说,没有什么能比人们对于它的品牌信任更为珍贵的了。
“Nothing is more valuable to Johnson & Johnson than the brand bond of trust with consumers,” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.
品牌信任结构问题存在“一维”、“二维”和“三维”之争。
There is an argument over "one dimension", "two dimensions" and "three dimensions" in the structure of brand trust.
最后,通过结构方程模型检验了品牌信任和象征价值的中介效应。
At last, by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value.
在实证分析中,首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
本研究通过大样本问卷调查,采用结构方程建模的方法探讨品牌信任的前因后果驱动机制。
This research explores the driving mechanism of the causes and effects of brand trust, based on data collected from a large questionnaire sample.
绿色引述行业有很多懂得自我营销的企业,但这些企业都过于强调自己的能力和品牌信任度。
The green printing industry is filled with companies that know how to market but have overstated their capabilities and credentials.
事件发生后,新浪对于高露洁的一个品牌信任调查表明,消费者对其信任一周之内从88%下降到9%。
Afterwards, a questionnaire, conducted by Sina, on brand trust of Colgate shows, consumer's trust points declined to 9% from 88% within a week.
通过对278个有效样本的分析,重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
唯有这项前提之上,企业组织才得以找到目标,会计规则才得以建立制度,品牌信任才得以深入市场。
Only with this premise is it possible for business organizations to identify their goals, for accounting rules to be codified, for a brand to establish credibility in the marketplace.
基于品牌长寿性这一独特视角,对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
同时,本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性,品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
与最具影响力的最佳客户重新对话,是创造引起消费者共鸣的产品和服务的上上之策,以及增加她们对你品牌信任的最佳方法。
Re-entering into conversations with your best and most influential customers is the best way to create products and services that resonate, and the best way to expand on their trust in your brand.
本研究以手机产业为例,顾客满意为主,探讨品牌手机专业功能、品牌手机外型设计、顾客满意、品牌信任与品牌忠诚间之关系。
This research, focusing on the mobile-phone industry, examines the impact of the product's function and outer design on customer satisfaction, brand trust and brand loyalty.
通过在化妆品行业收集的数据,使用结构方程模型分析,结果表明,经验机制和计算机制对建立品牌信任起作用,其中经验机制的作用最大。
Data from cosmetic industry shows that experiential mechanism and calculative mechanism affect customer in building trust in a certain brand. Therein, experiential mechanism is most powerful.
更多的人信任中国品牌。
由于对品牌的信心被逐步侵蚀,人们将更加信任来自朋友们的推荐。
As trust in brands is eroded, people will place more value on recommendations from friends.
不过,对品牌的信任并不能转译为品牌忠诚度。
But faith in brands still does not translate into brand loyalty.
世界上最具价值的品牌正经历一场信任危机。
The most valuable brand in the world was experiencing a crisis of confidence.
一般来说,与国内品牌相比,她们更信任海外产品。
In general they trust foreign brands more than domestic ones.
一般来说,与国内品牌相比,她们更信任海外产品。
In general they trust foreign brands more than domestic ones.
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