本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
本文旨在研究网络社区中的口碑信息对消费者产生影响力的影响因素及其传导机制。
The purpose of this study is to research the influential factors and conduct mechanism of the influence of (WOM) in the virtual community.
而且，随着互联网的普及，口碑信息通过网络能以惊人的速度扩散开去，其影响力变得更为强大。
With the rapid development of Internet, WOM can spread at a stupendous speed on the Internet and its influence expands a lot.
企业通过为消费者提供良好的消费体验，鼓励引导他们传播有利于企业的口碑信息，从而获得持续的竞争优势。
Companies should provide wonderful consumption experience for customers, which can bring positive Word-of-Mouth to companies. In this way, companies will achieve sustainable competitive advantage.
口碑是第二个受欢迎的选择，有20%的受访者依赖同事、朋友和亲戚提供的酒店体验信息进行预订。
Word-of-mouth is the second most popular choice, one in five people (20%) relying on the information provided by colleagues, friends or relatives about their hotel experience.
病毒是“口碑”的另一种说法，它的核心意思是信息在人们之间相关传播而不需组织的很多干涉。
Viral is just another way of saying “word of mouth” and at its core it means that people pass the content on to one-another without the need for much intervention from the organization.
具有消费认知风险大、信息来源靠口碑、质量识别较困难以及品牌持有的稳定性高等特点。
This kind of consumption has its advanced features such as the high risk of consume perception, information source coming from word-of mouth and the difficulty of the quality recognizing.
随着网络的日渐普及，网络口碑成为旅游者制定外出旅游计划、选择旅游目的地时的重要信息来源。
With the increasing popularity of Internet, e-WOM became an important information source for tourists in choosing their tourism destinations.
因此，建议目的地管理者从增加目的地信息传播的渠道、力争提高口碑推荐度和重游率等方面采取措施来提高旅游者对目的地的熟悉度，以此提升旅游目的地形象。
The marketing implications were presented to increase information sources used and word-of-mouth recommendations and re-visit rate so as to enhance tourism destination image.
本文探讨了个人消费的潜在影响决定或隐瞒信息传播口碑中的信息流的市场。
This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market.
本文探讨了个人消费的潜在影响决定或隐瞒信息传播口碑中的信息流的市场。
This article explores the potential impact of individual consumer decisions to transmit or withhold word-of-mouth information on the flow of information in a market.
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