根据社会不同特征群体选择特定媒介，专家称这种传播模式为分众传播。
According to different social groups to choose specific characteristics of the media, experts called this mode "Focus communication".
信息技术的无缝化覆盖，传统的大众传播媒介受到了多元化、分众化新媒体的挑战。
The complete coverage of information technology made the traditional mass communication face the challenge posed by diversified and mass-decentralized neo-media.
无线移动性、分众性传播、多元化传播、交互式传播成为了手机媒体特有的传播特征；
Property in which the spread of mobile media, and the dissemination of the contents of their propagation characteristics and mode of transmission determines the effect of the spread of mobile media.
无线移动性、分众性传播、多元化传播、交互式传播成为了手机媒体特有的传播特征；
Property in which the spread of mobile media, and the dissemination of the contents of their propagation characteristics and mode of transmission determines the effect of the spread of mobile media.
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