任何一个词、短语或一句话除了本身的抽象意义之外，在特定的语境中还具有交际价值，即话语功能。
Any a word, phrase or sentence, aside from the abstract senses themselves, also has communicative value, namely function of discourse in specific context.
当代语言学家从语义学角度出发，通过对大量的语言材料的分析研究，表明语序本身也能传达意义，具有不同的交际价值。
By analyzing a lot of language materials from the Angle of semantics, modern linguists points out that word orders themselves can express meanings and has various communicative values.
跨文化交际语用失误的研究是当代语言学研究中的一个具有重要理论意义和实用价值的课题。
The research of pragmatic failure in cross-cultural communication has become an issue of important theoretical significance and realistic value in the contemporary linguistic study.
重言式在会话中非常普遍而且具有鲜明的特色和交际价值。
Tautology, which is widely used in speech act, is of outstanding features and specific value in communication.
作为一种具有很高商业价值的实用性文体，广告英语是现代英语的一个重要组成部分，具有独特的语言特征和交际、劝说功能。
As a practical variety with high business value, advertising English is an important component of modern English, it has its own special linguistic features and communicative and persuasive functions.
联想意义是进入话语实现其交际功能的心理学基础，具有十分重要的价值。
Connotative meaning, which is the psychological basis of discourse and communication, is of great pragmatical value.
同义反复表面上看是一种累赘表达方式，似乎不传达任何信息，然而在交际中却具有特殊的价值。
On the surface, it is a kind of redundant expression, so it seems to convey no information, but it is of special value in communication.
广告是广告商与消费者之间的一种特殊的语言交际形式，它不仅具有促进商品流通的经济功能，而且具有较高的语言审美价值。
Ads is a special linguistic communication between advertiser and consumers, ads have not only the economic function of promoting commercial sale, but also have highly linguistic aesthetic value.
如何与具有不同文化背景、对工作持有不同价值取向的人们进行有效交际？
How to communicate with people from different cultural backgrounds and who come to work with different work-related values effectively?
如何与具有不同文化背景、对工作持有不同价值取向的人们进行有效交际？
How to communicate with people from different cultural backgrounds and who come to work with different work-related values effectively?
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