除了应对品牌名誉危机，社交媒体还可以帮助公司度过危机——比如产品召回，或帮公司观察新发布的产品。
In addition to distributing attacks on brand reputation, companies use social media to keep a finger on the pulse of crises like a product recall, or to monitor the progress of a new product launch.
通过观察人们在网上搜索、点击和发言的内容，公司可以将“行为性”广告瞄准那些最有可能购买的人。
By watching what people search for, click on and say online, companies can aim "behavioural" ads at those most likely to buy.
一些观察人士质疑，如果信息技术具有经济价值，为什么它没有为个别公司提供直接竞争优势。
Some observers questioned why, if IT had conferred economic value, it did not produce direct competitive advantages for individual firms.
第二个有趣的观察是，对于依靠病毒营销取得成功的公司来讲，第一批的用户基础是多么的重要。
A second interesting observation is how important the initial user base can be for the success of a company dependent on viral marketing.
克罗在上海先后做过记者、报纸出版商和广告主管，他通过观察驻中国的西方公司所总结的经验至今仍然适用。
The lessons Crow drew from observing Western companies in China, first as a journalist and newspaper publisher and then as an advertising executive in Shanghai, remain relevant.
据银杏生物工作室，一个基因融合公司的联合创始人杰森·凯利观察，没有一张电子工程制图能够向人们揭示细胞内部发生的变化。
As Jason Kelly, the co-founder of a gene-synthesis firm called Ginkgo BioWorks, observes, there is no equivalent of an electrical engineer's diagram to help unravel what is going on in a cell.
现在，地图可以让用户沿着步行小道观察街景，但是公司希望他们独特的摄影装备在未来能将旅店大厅，零售店，购物商场以及公园容纳进地图来。
For now, this allows you to travel down pedestrian walkways, but the company hopes to use their unique camera set up in the future to film hotel lobbies, retail stores, shopping malls, and parks.
我把这六个组织的列表结合在一起，去掉一些重复的部分，最后总结出了一个列单，上面是这些公司，选拔高层领导时观察的内容。
And I combine those six lists and took out some of the redundancies and came up with a list showing here what these companies look for when they try to pick their very top leaders.
随着公司的成长，领导层们要仔细地观察和评估办公的空间是否能让员工们舒服地工作。
As a company grows, management needs to carefully watch and evaluate whether the office space can accommodate staff comfortably.
这个公司拥有一套工具，通过它观察地理上的相关搜索来跟踪流感病毒的传播。
The company has a tool to track the path of the flu virus by looking at geographic trends in Internet queries for related terms.
麦格里银行已经观察到大公司对定制的针对聚丙烯和丙烯的对冲产品的需求有显著的增长。
Macquarie has seen a sharp increase in demand from big companies for bespoke hedging products for polypropylene and propylene.
这使一个公司可以围绕一个产品创业，并观察经验介绍后的反映，并将其用于后续产品开发及推销上去。
This allows a firm to create buzz around a product and to see what kind of word-of-mouth response it generates, which can be useful for subsequent product development and marketing.
对后面12个月的季度预测有助于跟踪分析的准确性，也有助于观察该公司表现是否合乎预期。
A quarterly forecast for the next 12 months is useful for tracking the accuracy of the analyst and for keeping an eye on whether or not the company is performing as anticipated.
Curran深入地观察到许多公司的企业架构团队所面临的问题。
Curran's observations go to the heart of many problems that enterprise architecture groups are experiencing in many companies.
Kellerman有不同想法，他认为“公司”这样做只是为了观察她的反应，她需要坚强面对。
Kellerman disagrees, thinking instead that the Company is doing this to test her and she needs to be strong.
那些债务市场上有经验的观察家，例如信贷保险公司Primus Guaranty的TomJasper就认为信贷紧缩还远远没有过去。
Experienced observers of the debt market, such as Tom Jasper of Primus Guaranty, a credit insurer, think the crunch is far from over.
这为公司提供了广泛的视点观察各种攻击，其中包括侦察、入侵、破解、指挥控制和横向运动等。
This provides the Corporation with a full range of vantage points to observe attacks, including: reconnaissance, intrusion, compromise, command and control, and lateral movement.
另一家市场研究公司CCS观察公司的本*伍德说，与微软联手有它的好处。
Teaming up with Microsoft has its benefits, says Ben Wood of CCS Insight, another market-research firm.
没有深入分析过程，而只是概括地观察的公司一般不了解它们的过程为什么有问题。
Companys that have not insightfully examined the processes, and only take a summarized, bottom line view, typically do not understand why their process is ill.
如果可能的话，可以将求职者介绍给公司当前的员工，观察他们如何互动，并且可以在事后听取员工的反馈。
If possible, introduce the candidates to existing employees and observe how they interact, as well as getting feedback from your staff afterwards.
重要的是，你花一些时间只是听和观察的行为，这些谁在谈论你或你的公司。你花一些时间听和观察那些谈论你和你公司的行为非常重要。
It's important that you spend some time just listening and observing the behavior of those who are talking about you or your company.
两位专家从施乐公司成功的商业模式里观察到，他把所有公司都装进了自己可以控制的范围内，这样的一种模式就是一个成功的商业模式。
Chesbrough and Rosenbloom observe that a successful business model such as that of Xerox tends to build momentum and the company becomes confined to its successful model.
一些苹果的观察家想知道，乔布斯先生作为公司许多伟大成就的幕后推手，其持续缺席，是否会让公司茫然无措。
Some Apple-watchers had wondered whether the prolonged absence of Mr Jobs, who has been behind many of the firm's greatest hits, would leave the company adrift.
纳瓦尔是对所有技术公司和天使投资人的观察得出结果。
Naval’s talk is a must watch for any technology entrepreneur or angel investor.
纳瓦尔是对所有技术公司和天使投资人的观察得出结果。
Naval's talk is a must watch for any technology entrepreneur or angel investor.
一些观察员认为，阿联酋航空公司是低价长途飞行的先驱，如果必要，它能将经济舱票价压在竞争对手之下。
Some observers believe that Emirates is a pioneer of low-cost long-haul travel, capable of keeping economy fares below competitors' if it has to.
一些观察员认为，阿联酋航空公司是低价长途飞行的先驱，如果必要，它能将经济舱票价压在竞争对手之下。
Some observers believe that Emirates is a pioneer of low-cost long-haul travel, capable of keeping economy fares below competitors' if it has to.
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