一名员工表示,“在公司既能感受到小型本土化团队的亲密感,也能拥有全球性大企业的资源和战略方法。”
"The company has the intimate feel of a small, local team combined with the resources and strategic approach of a global business," says an employee.
“全球化思考,本土化执行”是全球营销的基本战略原则。
The essential strategic principle of global market-sale is to think globally and enforce naturally.
作为跨国公司全球战略的有机成分,本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
并具体分析了全球战略与本土化战略二者的矛盾、经济性与风险以及企业如何在二者均衡中进行一体化经营。
It also analyzes the contradiction between the global strategy and localization strategy, return and risks and how the enterprises weigh the two to undertake integrated operation.
同时,研究的结果也表明,对网络广告而言,完全的本土化或完全的全球化战略都不适用。
However, the mixed results of the study suggest that neither a perfectly standardzed nor a specialized approach yet exists in Internet advertising.
同时,研究的结果也表明,对网络广告而言,完全的本土化或完全的全球化战略都不适用。
However, the mixed results of the study suggest that neither a perfectly standardzed nor a specialized approach yet exists in Internet advertising.
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