此外，在广告人物的角色设定上，多为诉求消费者价值观念的认同，从而促进消费者的购买行为。

Besides, the setting of roles in advertisement itself aims at encouraging the purchasing behavior through identification with the values of customers.

youdao

研究结论为企业促进顾客的直接抱怨行为、减少购买抵制和负面口碑提供了借鉴。

The results indicate that the firms should encourage the customers to make complaints, which may reduce buying boycotts and negative word-of-mouth effects from the buyers.

youdao

研究结论为企业促进顾客的直接抱怨行为、减少购买抵制和负面口碑提供了借鉴。

The results indicate that the firms should encourage the customers to make complaints, which may reduce buying boycotts and negative word-of-mouth effects from the buyers.

youdao