提高预测的准确性是缓解供应链牛鞭效应的关键。
Prediction accuracy is the key of in prevention of Bullwhip effect in supply chain.
本文的研究建立在前人供应链牛鞭效应理论的基础上，期望可以对牛鞭效应理论有所丰富，对实践工作提供指导。
The research of the article is based on works of many scholars on supply chain Bullwhip Effect, and the author expects that it will make some contributions to the study about the Bullwhip Effect.
指出了牛鞭效应产生的原因是由于供应链系统需求预测所表现出的正反馈动力学特性。
The paper claims bullwhip effect is caused by the active feedback dynamics feature presented by the demand predicts of supply chain system.
通过文献综述，讨论了供应链中牛鞭效应的现象和成因，提出了减轻和消除该效应的对策以及进一步研究方向。
The paper discusses the bullwhip effect in supply chain and its Cause, puts forward how to reduce and eliminate the effect and points out the further research direction.
“牛鞭效应”是指供应链上不同层面的企业对需求信息的曲解，导致沿着下游向上游逐级放大的现象。
It is called 'bullwhip effect' that the enterprises in the supply chain misconstrue the demand information, which results in the upwards-magnifying phenomenon according to the levels.
针对存在于石化企业供应链中的牛鞭效应现象，从需求预测、批量定货、价格波动等方面入手，分析该效应的成因。
In view of Bullwhip Effect existing in supply chain of petrochemical enterprises, analyzed its cause in terms of demand predication, batch order and price fluctuation.
牛鞭效应是物流供应链中的一种普遍现象。据此，作者论述了产生牛鞭效应的危害，分析了其产生的原因，并提出了缓解对策。
The bullwhip effect is popular phenomenon in supply chains. The harmful causes of the bullwhip effect are analyzed, and how to mitigate the harm is put forward.
牛鞭效应是南水北调水资源供应链信息管理中的一个重要参数。
Bullwhip effect is an important parameter in the information management in SCM of Water Resource of South-to-North Water Transfer.
供应链管理是一种新型的企业管理模式，但“牛鞭效应”造成的信息风险影响了供应链的效率。
Supply chain management is a new-style pattern of enterprise management, but information risks of supply chain caused by "the bullwhip effect" greatly decrease supply chain efficiency.
笔者首先论述了供应链的信息风险，即牛鞭效应，供应链中的逆向选择、败德行为；
The information risk in supply chain, the bull whip effect, was described, that was inverse selection in the supply chain and moral degeneration.
并通过对供应链中的不确定性与信息不对称，“牛鞭效应”的形成与产生原因以及供应链冲突目标的协调分析，说明了供应链中的信息价值。
Through the analysis of indetermination, information asymmetry, bull-effect and the balance of collision target in supply chain, explains the value of information in supply chain.
本文主要研究化妆品行业供应链中的牛鞭效应问题。
This paper mainly studies the bullwhip effect in the supply chain of cosmetics industry.
接着，对供应链中的牛鞭效应的起因、危害以及减弱方法作了研究；
Secondly, the paper studies the causes, dangers and the method of management of the bullwhip effect in the supply chain.
因此，如何减弱供应链中的牛鞭效应的影响是一个很值得研究的问题。
So how to reduce the influence of bullwhip effect in the supply chain is a problem which is worth studying.
通过考虑定购策略对提前期的影响，可以将供应链系统中牛鞭效应和实际库存方差的冲突转化为双赢的局面。
By taking the influence of the order policy to the lead-time, a win-win solution is obtained to get rid of the conflict between bullwhip effect and the net stock variability in supply chain system.
但是供应链管理中存在着需求预测偏离市场、牛鞭效应严重、库存成本高、服务水平低等问题。
However there are lots of problems in the supply chain management, demand forecasting deviated real market demand, severe bullwhip effects, the high stock costs and low level of service, etc.
供应链契约可以在很大程度上克服供应链中的“牛鞭效应”和“双边际化效应”，提高供应链的整体效率。
Supply chain contract can solve the "bull effect" and "double marginalization" in some degree, improving the whole revenue of the whole chain.
本文研究表明，采用完全按订单生产方式组织生产和订货的两级供应链中，牛鞭效应通常以特殊的反牛鞭效应形式存在；
Our research shows that the bullwhip effect exists in a special form of the anti-bullwhip effect in a two-stage supply chain under BTO mode;
本文研究表明，采用完全按订单生产方式组织生产和订货的两级供应链中，牛鞭效应通常以特殊的反牛鞭效应形式存在；
Our research shows that the bullwhip effect exists in a special form of the anti-bullwhip effect in a two-stage supply chain under BTO mode;
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