你需要资金来扩张还是作为一种风险缓冲？
克洛伊德说：“为了让公众建立起对他们的形象认知并确保其对他们的熟悉度，你需要投入大量资金。”
"You have to spend substantial capital in creating awareness around their likeness and making sure people are familiar with who they are," says Cloyd.
你并不需要有一些金融背景就能知道你的资金状况是否能让自己在晚上睡个踏实觉。
You don't need to have a finance background to know whether your money situation is letting you sleep at night.
明显地是，如果你从来不需要筹集更多的资金，信号风险也不会是个问题。
Obviously signalling risk is also not a problem if you'll never need to raise more money.
最后一部分是关于资金。你需要多少钱？
你只需要以后再同意筹集资金时，要更加留心。
You just need to be more mindful before agreeing to pool money in future.
如果你最终需要的钱比计划的多，那就找那些资金充足的赞助人或团体合作。
Work with angels who, with their partners, have enough cash to invest if you do end up needing more money than planned.
若要在适当的时间内看到效果，你需要有控制资金及解雇人的权力。
You need to control the money and be able to fire people if this is to work in a reasonable amount of time.
你不会立刻得到创投资金，所以放下你对短期资金的需要。
You’re not going to get venture money right away, so set aside your short-term cash needs.
这就是实习的问题所在：实习期越长，你就越需要父母提供资金来维持它。
the longer it goes on, the more you need parents with the money to sustain it.
调查和信息收集：一旦决定了你所需要的资金类型，那么就要开始进一步的调查了。
Once you have made the decision of the type of funding your business requires, it is time for the research.
也许他们让你感觉更好些，但是如果你需要只有风投们可以提供的资金规模，那么你在这件事情上没有选择。
Maybe they made you feel better, but you had no choice in the matter, if you needed money on the scale only VCs could supply.
总而言之，你需要先了解自己企业的需求，才能搞清需募集多少资金以及向谁募资。
In summary, you need to understand your business requirements before figuring out how much to raise and from whom to raise it.
但仅仅拥有足够的资金也是不够的；你需要知识和计划来管理它才行。
But it is not enough to simply have sufficient financing; knowledge and planning are required to manage it well.
尽管对你而言创业需要资金的投入，但是在这个开创小公司过程中需要的信息却是免费的。
And while starting a business requires an investment on your part, the information you need for starting a small business is generally free.
这样很有可能找一个对你的产业和财产需要有着丰富知识的借贷人，他能提供更好的资金包。
You're likely to find a better financing package from a lender with extensive knowledge of your industry and the property needs that go along with it.
也许你尚未起步就需要资金； 也许你生意经营的非常好，完全能够自给自足，不需要向别人借一毛钱；
You might be able to build a very good business that meets all of your financial needs without raising a dime from anybody.
当一家公司提供给你一份起薪，你要知道如何计算这份薪水能否给你提供为实现你的理财目标和使命所需要的足够税后资金。
When a company offers you a starting salary, you need to know how to calculate whether that salary will give you enough money after taxes to meet your financial goals and obligations.
李开复：首先，你需要一些基本的元素——一个金点子、一笔启动资金、市场以及一个能与你一起创业的团队。
Li: First of all, you need some basic elements - including a golden idea, a starting fund, a market, and a team to work with you.
许多前沿杂志都有证据表明：当你的资金或者收入能够满足生活的基本需要，那些多余的部分并不能使你得到更多的幸福。
There is plenty of evidence from multiple fronts that indicate that indicate more income or money past a certain point that fulfills your basic needs doesn’t make you any happier.
你到底是需要更多的资金还是需要提升管理现存现金流的能力？
Do you need more capital or can you manage existing cash flow more effectively?
因此你需要估算一下自己需要多少资金。
如果你梦想成为一个企业家，但是又缺少创业所需要的大量资金，不要焦急。
If you dream of being an entrepreneur, but lack the big startup bucks required by some new ventures, don't fret.
创业的关键就是你需要有足够的资金，这样你公司才能有稳定的根基。
The key is to have enough financing so your business can take root.
品质好的公司还会给你一套优先化建议，这样你就会知道修复的方法，还有需要耗费的时间精力和资金了。
A quality firm will give you a set of prioritized recommendations so you know what to fix and how much time, energy, and money to spend on these fixes.
如果你需要外部资金才能开创自己的事业的话，那么你就要准备好一份商业计划。
If you'll need outside funding in order to start your home business, you should expect to prepare a small business plan.
如果你需要外部资金才能开创自己的事业的话，那么你就要准备好一份商业计划。
If you'll need outside funding in order to start your home business, you should expect to prepare a small business plan.
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