在这里销售的最好的一个啤酒品牌你可能根本就没听说过，就是雪花啤酒。
The best-selling brand of beer on this planet is one you've probably never heard of.
梅塞德斯·奔驰(Mercedes - Benz)美国公司营销副总裁史蒂夫·卡农称：“品牌就是一个人的承诺，承诺你真正能够做到的事情。”该公司对于形象塑造比较在行。
"The brand is your promise that represents real things that you deliver," said Steve Cannon, vice President of marketing for Mercedes-Benz USA, a company that knows something about image creation.
这就是为什么你需要想出很好的策略提升你的搜索排名来建设你的品牌。
And that is exactly why you need to have a well thought out strategy to leverage search to help build your brand.
如果你像日立一样将企业的名字放在每件产品上，想以此获利将会是困难的，因为让一个品牌来备注所有的产品，这本身就是一件十分困难的事情。
When you put your corporate name on everything, as Hitachi does, it's difficult to make money because it's difficult to make the brand stand for anything.
这样的话，任何在谷歌上搜索你的潜在雇主，看到的就只会是你想让他们看到的东西，也就是你的专业品牌。
That way, any prospective employer who Googles you, should see what you want them to see - your professional branding.
他还说：“当你为电视台创造一个品牌节目时，才能和个人魅力就是着你的旗帜。”
"When you create a brand from a television standpoint, talent and personality really is going to be the backbone for what you stand for," he said.
如果你曾经买过一个品牌药，而它其实是有一个更加便宜而且相似的非专利的替代品时，那么，你就是在浪费钱！
If you ever buy a name brand when there's a cheaper and identical generic substitute available, you're wasting cash.
好比如果你和一个做市场的人说互联网，那么互联网就是一个基本的与外界沟通的渠道，分享信息，提高品牌价值。
So if you talked to marketing people, it is basically a communication channel, you know, spreading information, increase brand awareness.
如果你需要道歉，那就是垃圾邮件，而且会使你的品牌受损。
If I need to apologize, then yes, it's spam, and I'll get the brand-hurt I deserve.
无论你感到工作多寂寞多没有前途，一旦你这样做，就是让你的可怜品牌背负了公共的罪责。
To phone it in or run out the clock, regardless of how alone and impotent you might feel in your work, is to commit an especially tragic — for being so preventable — brand of public sin.
当你的品牌并不能体现品牌观念的时候就会是这样的。这就是说，你的营销说的是一样（做出感性的承诺），而实际上体验到的与所说的观念是不一样的。
This happens when your brand doesn’t walk your brand talk, meaning your marketing is saying one thing (making a perceptual promise) and the experience is ‘other’ than what is perceived.
客户关系就是你的品牌
现在你就是你自己的品牌。一定要聪明地推销自己。——玛格丽特·艾普利森，脸书。
"You're now your own personal brand. Be sure to market wisely." - Margaret Aprison, Facebook.
我们的品质，就是你的品牌！
这种理念已经被无数文章和商业书籍探讨过，它就是：在数字时代收获成功的唯一途径是，不遗余力地推广你的“个人品牌”，特别是通过社交媒体。
The idea, written about in countless articles and business books, is that the only way to make it in the digital age is to relentlessly promote your "personal brand," especially though social media.
我们的品质，就是你的品牌！我们的专业，就是你的效益！
现在你就是你自己的品牌。
当然我还是建议你能够自己建立网站来推广你的品牌。但是如果你真的没有这样的资源或技巧，众筹集资平台就是一个现成的市场。
Of course it's advisable to build your own site to position the brand but if you really don't have the resource/skills, the crowdfunding platforms provide a ready market place.
在某种程度上，这也就是你在品牌管理上的第一个练习。
在你简历的最上面应该有一个独特的推销主题也称之为“个人品牌陈述”，也就是用一句话在15秒内对你自己做出定位。
Selling Proposition near the top of your resume. Also called a "Personal Branding Statement," this is a short, one-sentence "pitch" that describes who you are in about 15 seconds.
如果说多年的营销经历教会了我什么东西的话，那就是打造或毁掉你职业生涯的不是你为之工作的那个品牌，而是你为自己树立的那个品牌。
If my years of marketing experience have taught me anything, it's this: the brand that will make or break your career isn't the one you work for-it's the one you build for yourself.
如果说多年的营销经历教会了我什么东西的话，那就是打造或毁掉你职业生涯的不是你为之工作的那个品牌，而是你为自己树立的那个品牌。
If my years of marketing experience have taught me anything, it's this: the brand that will make or break your career isn't the one you work for-it's the one you build for yourself.
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