对于网络购物者而言,最重要的是最优惠价格/特价(60%)以及良好的网站使用体验(58%),接下来的是旅游产品选择(48%)。
The things that are most important to shoppers on the web are the best price/offer (60%) and a good experience on the website (58%). Secondary to that is the travel options (48%).
旅游景区由于其产品的特殊性,在游客体验和旅游活动对环境的影响方面都需要对游客进行直接或间接的管理。
Because of special property on the product, tourist attractions need direct or indirect management to tourists both in tourist experience and in environmental effects of tourism.
当旅游企业有新的目的地或者产品需要宣传推广时,他们一般会邀请传统平面媒体和广播媒体的记者参与媒体体验旅行(press trip),关于这方面的讨论已经有很多。
Much is made of how press trips have typically focused on traditional print and broadcast media journalists when showing off a new destination or product.
在此基础上,以体验经济的相关理论为指导,进一步探讨了体育旅游产品的体验式营销策略。
Based on it, with experience economic relevant theories as guidance, it has probed into the experiencing marketing tactics of the sports tourism products further.
在体验经济时代,旅游及其产品被赋予了更深的内涵和更高的期待,而在现实开发中却存在很大的不足。
In experience economy era, tourism and its products are endowed with deeper connotation and higher expectation. However, there still leaves much to be desired in actual exploitation.
山地温泉度假村以其良好的生态环境和独特的沐浴体验,得到了人们的青睐,成为新一代旅游度假产品的宠儿。
Hot Springs Hilly Resort in good ecological environment and unique shower experience, the people have been favored to become the new generation of tourist products darling.
旅游经营者的中心任务不再是单纯地提供旅游产品和服务,而是为游客塑造难以忘怀的旅游体验。
Tourist operators' central task are no longer simply providing tourism products and services, but creating unforgettable travel experience for tourist.
旅游业不再是简单地提供旅游产品和服务,还必须为游客塑造难以忘怀的旅游体验。
Tourism industry should not only provide simply tourism product or service, but also form unforgettable tourists' experience.
本文分析了乡村旅游体验品牌产品营销的特点,提出了乡村旅游体验品牌产品营销策略。
This paper analyzes characteristics of experience marketing for brand products in rural tourism, and puts forward relative marketing strategies.
旅游体验产品虽然是小荷才露尖尖芽,但定会成为旅游消费的新亮点和旅游经济的新增长点。
Although tourism experience products came out not long ago, it would be the new bright spot of tourism-consumption and the increasingly new point of tourism economy in the short future.
介绍了动漫旅游的内涵以及动漫旅游开发的必要性,抓住动漫旅游的实质"体验",对动漫旅游的产品模式进行粗略设计。
By highlighting the core feature—experience, this paper also tries to set up a series of product models of animation tourism.
体验经济时代的到来,散客旅游市场的兴起,促使旅游电子营销产品不断调整和改善。
The coming of economic times and the spring up of FIT tourism market promoted the improvement and adjustment in production of tourism electronic market.
作为蓬勃发展的旅游业的一个重要组成部分的餐饮业,其丰富的产品内涵正符合开展餐饮体验的特征。
As one important part of increasingly developing tourism, eating and drinking industry just appeals to the characteristics of developing eating and drinking experience owing to its own rich contents.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价,进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
旅游地网络口碑的数量、类型及旅游产品体验的特性影响着潜在旅游者的购前评价,进而影响其消费行为。
This paper proposes that IWOM number and type and tourists' professional knowledge influence tourists' pre-purchasing evaluation to goods and services and further influence their consumer behavior.
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