第三部分是会展旅游的系统分析。
第四部分是会展旅游的系统评价。
第一个部分是会展旅游的概念及特点。
Part one is the concepts and characteristics of MICE tourism.
第二部分是国内外会展旅游的研究进展。
Part two is research progresses of MICE tourism at home and abroad.
因此，讨论会展旅游也成为题中应有之义。
Therefore, it is necessary to discuss convention and exhibition tourism.
会展旅游是关联带动性强、经济效益高的旅游产品类型。
The MICE tourism is a highly profitable product with strong relativity.
对于从事会展旅游工作的有关人员也有很高的参考价值。
MICE engaged in the work of the persons concerned also have a high reference value.
阐述了会展旅游的概念和特点，并指出了会展与旅游的关系。
The author sets forth the concepts and characteristics of MICE tourism, and points out the relation between MICE and tourism.
文章采用层次分析法模型，建立了会展旅游城市竞争力评价系统。
This paper Uses the analytic hierarchy process model, and established the MICE city competitiveness appraisal system.
在激烈的市场竞争中，会展旅游的强势品牌打造已经成为制胜的关键。
In the intense competition, to build a strong brand of MICE Tourism has been the key to win.
会展旅游是会展业与旅游业相结合的衍生产品，具有很强的产业关联度。
MICE tourism is a product that MICE industry and the tourism industry unifies, and it has very strong industrial connection.
并以会展旅游高度发达的美国拉斯维加斯为例，作了更为直观的解释和说明。
The case study takes the example of Las Vegas in USA to make more explicit explanation and description.
有“旅游皇冠上的宝石”美誉的会展旅游是国际上新兴的一种 专项旅游形式。
MICE Tourism is a new kind of traveling form which has good report of "the gem in the tourism imperial crown"in the international area.
依据会展旅游产品的概念与产生机理，可构建三圈层时空结构的会展旅游产品体系。
Based on the concept and the formation mechanism of MICE tourism product, a product system of three cycles of space-time can be constructed.
并以上海和杭州为样本进行了实证分析，发现影响会展旅游城市竞争力的一些关键因素。
Taking Shanghai and Hangzhou as the sample to analyse, to discovered some key aspects of the influence of MICE city competitiveness.
在此基础上，对比国外会展旅游研究状况，进而探讨了会展旅游未来的研究重点和方向。
Based on it, compared with overseas researchful status of MICE tourism, the paper further discusses the intending researchful keystone and direction of MICE tourism.
摘要：会展旅游业是一个充满活力的“朝阳产业”，是一个年轻且富有潜力和张力的行业。
Abstract MICE tourism is a dynamic "sunrise industry", is a young and full of potential and tension of the industry.
在成功举办了1999年世界园艺博览会后，昆明已经初步确立了在国内会展旅游上的地位。
After 1999 Kunming International Horticultural Exposition which has proved to be a great success, Kunming has affirmed its position in the conferences and exhibitions travel market.
首先是构建了会展旅游体系，这一体系由会展旅游者、会展旅游组织者和会展举办地三部分组成。
The development framework of MICE tourism is made up of MICE tourismattendees, MICE tourism association and host location.
会展旅游作为一种新兴的旅游类别，具有诸多传统旅游无法比拟的优势，正受许多国家和地区青睐。
As a new and developing kind of tourism, MICE has many advantages over tradition tourism and finds more and more favor in many countries and areas.
本文选取我国西南部城市南宁作为研究对象，对南宁会展旅游的品牌战略不足进行了系统的浅析浅析和研究。
The thesis takes the city Nanning in the southwest of China as the object and makes a systematic analysis of the brand strategy of its MICE.
按照时间顺序和研究主题，介绍了国内外会展旅游的研究概况，并提出我国会展旅游研究所存在的三大问题。
In the light of time sequence and research subjects, the author introduces the general research situations of MICE tourism, and brings forward three problems in the research of MICE tourism.
会展旅游作为一项新兴专项旅游产品，因其巨大的经济效益和社会效益成为旅游业的新宠，受到国内外的广泛关注。
As a new special tourism product, MICE tourism has become the new favorite of tourist industry for its great economical and social benefits. It is widely concerned at home and abroad.
最后，在确定了会展旅游品牌的目标受众后，选择各种宣传方式进行品牌的推广，如口碑传播、公关推广、广告传播、人员推销、服务策略。
Finally, after fixing the objective audience of the brand of MICE, it promotes the brand by various ways, like public praise, public relations, advertisements, personnel sale and service strategy.
会展旅游所蕴涵的巨大收益，使其成为城市旅游中最受关注的的一个领域，通过会展旅游创造出的经济和社会效益，已广为世界各国所重视。
What giant profits conference tourism obtains make it one of the attractive fields in urban tourism industry. Economic and social profits made by conference tourism have been valued in the world.
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
今届展览会展出六种新增展品，类别包括陶瓷、时尚首饰及饰品，纸品及包装产品、银器礼品、旅游用品、雨伞及钟表。
There were six new sections introduced: ceramics, fashion jewellery and accessories, paper and packaging, silverware, travel goods and umbrellas, and watches and clocks.
国际旅游岛建设，博鳌论坛会展经济，直接需求市场已然成型。
With the construction of International Tourism Island and Boao forum exhibition economy, the direct market requirement has been formed.
国际旅游岛建设，博鳌论坛会展经济，直接需求市场已然成型。
With the construction of International Tourism Island and Boao forum exhibition economy, the direct market requirement has been formed.
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