本文首先通过研究品牌资产和品牌资产评估的相关知识和特征、特性，确定本研究课题进行品牌资产价值评估的数据源，即企业资产负债表和利润表。
Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.
本文就企业表外筹资行为的特征、形式及其会计信息揭示等问题进行了尝试性的研究。
This article will give a simple discussion about the "off-balance" items and its disclosure of info…
本文就企业表外筹资行为的特征、形式及其会计信息揭示等问题进行了尝试性的研究。
This article will give a simple discussion about the "off-balance" items and its disclosure of info…
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