价值增加策略通过为顾客提供核心产品之外的服务来提高消费者忠诚度；
Valued added strategiesincrease loyalty by providing customers with more than just the core product; for example, for hotels, offering more than just a place to sleep.
本书大部分章节是在谈论增加公司价值的财务策略。
Most of this book is devoted to financialpolicies that increase a firm’s value.
商业模型表示在公司经营下的概念及策略，其用于通过卖给客户产品或服务来增加价值。
Business model is the concept or strategy under which a firm operates to add value from selling products or services to customers.
在激烈的市场竞争中，奢侈品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。
In the fierce market competition, the luxury enterprises in order to safeguard and consolidate the status of the original brand, increase brand value, have taken brand extension strategy.
在激烈的市场竞争中，快速消费品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。
In the fierce market competition, FMCG enterprises have adopted the strategy of brand extension in order to safeguard and consolidate the original brand, further increase brand value.
关系价值包含三个维度：协作增强、投入增加和策略适应。
Customer relationship value includes three dimensions: strong cooperation, increased investment and acceptance of tactics.
此种策略需要在项目初期增加时间的投入，但基于设计的不断变化，在下一阶段将省下超过此前投入的时间，使前期投入有所价值。
This strategy required enhanced time investment in the beginning but this investment was more than paid off in next phases of the project due to the constant change of the design.
本文研究了利用品牌资产增加企业价值的基本策略途径，并提出了基本策略的具体实现方式。
This text discusses the basic policies route increasing enterprises value by its brand capital, and bring actualizing mode for these basic policies.
本文研究了利用品牌资产增加企业价值的基本策略途径，并提出了基本策略的具体实现方式。
This text discusses the basic policies route increasing enterprises value by its brand capital, and bring actualizing mode for these basic policies.
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