因此企业之间的竞争也从产品功能、质量、价格等方面的竞争转向产品整体形象的竞争。
Therefore the competition among enterprises is changing from the function, quality and price to the image of the product.
湖南旅游业已形成了自己鲜明的整体形象和较为完善的产品体系，在境内外旅游市场上已经具备了较高的知名度和美誉。
Hunan tourism industry has formed image of itself and the relatively perfect production system, and it also has enjoyed a high renown at home and abroad.
商业外观是指产品或服务的整体形象或综合外观，包括产品包装、装潢、外形等。
Trade dress generally refers to the total image and appearance of a product, including product packaging, decoration, design, etc.
商业外观是指产品或服务的整体形象或综合外观，包括产品包装、装潢、外形等。
Trade dress generally refers to the total image and appearance of a product, including product packaging, decoration, design, etc.
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