提出问题并搜集信息，设法了解潜在顾客的状况和所面临的挑战。
Ask questions and gather information. Get to understand the prospect's situation and challenges.
例如，不了解由于顾客离去而带来的潜在销售损失等。
For example, did not understand the customers away and brought potential sales loss.
营销人员所选择的媒体必须能够完成这样的传播目的----告知或提醒潜在的顾客，让他们了解产品的存在并说服他们购买。
The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products.
了解互联网的顾客不会非常耐心，调查发现，你必须使顾客能便捷地找到他们需要的信息，才能赢得真正的潜在顾客。
Web savvy customers don't need to be patient, studies have shown that you need to engage a potential customer very quickly by giving them easy, fast access to the information they need.
对潜在顾客群体进行市场营销的同时，蓝色尼罗河还需要了解这样做的几个特点与问题。
There are several characteristics and issues Blue Nile needs to understand when marketing to its potential customers.
商家可以跟踪用户对其品牌的反应，并了解现有顾客和潜在顾客的兴趣。
Marketers can track how users interact with their brands and learn what is of interest to their current and prospective customers.
商家可以跟踪用户对其品牌的反应，并了解现有顾客和潜在顾客的兴趣。
Marketers can track how users interact with their brands and learn what is of interest to their current and prospective customers.
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