为什么购买它会使顾客的生活更轻松，更安全或也许更好呢？
Why buying it will make the customer's life easier, or safer or better somehow?
就我看来，这些似乎相当矛盾，也解释了为什么购买黄金并非完全失去理性。
To me, this seems quite a big wrinkle and explains why buying gold is not completely irrational.
原则二：了解谁在购买你的产品，问他们为什么购买，并给他们更多的理由。
Rule two: Learn who'sbuying your product, ask them why and give them more reasons.
所有您需要做的是告诉你的所有时间，我们最喜欢的鞋，为什么购买它意味着你这么多。
All you have to do is tell us about your favorite shoe purchase of all time and why it meant so much to you.
他们将偶然邂逅的物品(通常是不健康的)扔进自己的购物篮，当事后有人问为什么购买此物时，他们却说不出一个理由。
They tumbled stray, often unhealthy, items into their baskets, and later, when questioned, couldn't cite a reason for the purchases.
所以广告专业人员必须了解人们是如何行动、如何思考的，了解人们为什么购买、购买什么，这需要高超的技巧。
So advertising professionals must understand how people act and think—and why they buy, what they buy, and this requires great skill.
加拿大的选择正迅速成为一个政治警钟：“如果我们的邻居能够以合理的价格购买药品，我们为什么不能？”
The Canadian option is fast becoming a political wake-up call, "If our neighbors can buy drugs at reasonable prices, why can't we?"
下一个问题是他们何时会购买产品，为什么？
The next question is when will they buy the product, and why?
你有没有停下来想过为什么自己会挑中购买的产品？
Have you ever stopped to wonder why you choose the products you buy?
这就解释了为什么它让国会救助资金用于购买股票而不是不良债务。
This explains why it let the congressional bailout funds be used for equity purchases and not toxic debt.
在我们看来，这些很能说明为什么富人会不断地购买房地产，以及他们如何能够负担如此高昂的房产价格的。
In our opinion, this goes a long way to explain why the wealthy continue to buy real estate, and how they can afford the high prices.
购买新款轿车——为什么有人为了世上很快被贬低的认可，愿意花相当于半年的薪金全额支付其零售价呢？
Buy Brand New Cars - Why would anyone pay the full retail price worth half a year's salary for the fastest depreciating assent on Earth?
其答案正是为什么客户购买和使用某种产品的原因之一。
The answer is in the reasons why customers buy and use a product in the first place.
当然，一些股东质疑为什么李泽楷应被允许使用他们的钱来购买他们自己的股份。
Some shareholders, naturally, asked why Mr Li should be allowed to use their money to buy them out.
当你和买主成为朋友后，如果你为他购买新车而感到深深地懊悔，那么为什么不干脆点告诉他这车实际上很糟糕呢？
Why make a friend feel buyer's remorse over their new car purchase by telling them all the terrible things you've read about it's reliability?
他们曾就购买COTS 人力资源系统咨询过我的意见，我建议他们不要那样做：为什么要让自己置身于一个和对手公平竞争的环境呢？
They once asked me for advice about purchasing a COTS human-resources system, and I advised them against it: why should they put themselves on a level playing field with their competitors?
它阐释了为什么有时公司内部开发产品或服务比从外部购买的效果更好。
It explains why it is sometimes better for a company to develop a product or service inhouse, rather than buying it from outside.
为什么在已经有一个东西的时候还要创造一个新的并购买它的使用权？
Why create something new when you can have somebody else do it and buy the rights?
当站点需要较高的安全级别时我更倾向于第二种方法，并且当人们抱怨使用SSL如此之慢时我会反问他们为什么不购买更好的硬件加速它的执行。
I prefer the latter approach for sites that require high security, and when people complain that SSL is slow, I ask them why they haven't bought hardware to accelerate it.
这就是为什么那些只对汽车进行标记测验或者更糟糕的什么不做的购买者让我感到惊奇的原因。
That's why it's surprising that many people give vehicles only a token test or, worse, none at all.
去年，美联储实际上推出了购买长期债券的政策，一般被称为“量化宽松”(不要为什么这样叫)。
Last year, the Fed actually did institute a policy of buying long-term debt, generally known as "quantitative easing" (don't ask).
如果不知道要购买什么，那么为什么要买呢？
If you don't know what you're shopping for then why are you shopping?
毕竟，如果Android 2.1版本有更好的硬件和软件，那么为什么还有购买一个搭配早期Android系统(比如1.6版本)的新设备呢？
After all, why buy a new device with an earlier version of Android - say, version 1.6 - if the better hardware and software is devoted to version 2.1?
购买大量充电电缆为什么：你永远都不该让器具的电池电量耗尽，何况电缆也很便宜。
BUY a LOT OF CHARGING CABLES Why: Because you should never have a gadget's battery die on you, and they are cheap.
为什么网上购买？
一家基金管理公司，HendersonGlobalInvestors的ArnoKitts这样问道：“既然Beta是一种商品而alpha则涉及技术，那你为什么不将beta和alpha分开进行购买呢？
“Why wouldn't you buy beta and alpha separately?” asks Arno Kitts of Henderson Global Investors, a fund-management firm. “Beta is a commodity and alpha is about skill.”
developerWorks：如果开发人员已经开始使用开放源码apacheGeronimo应用服务器，为什么他或她还需要或希望购买产品？
DeveloperWorks: If a developer has started using the open source Apache Geronimo app server, why would he or she need or want to upgrade to buying a product?
让音乐摆脱电脑的束缚为什么：以数码格式购买的音乐想要获得解放，不想再束缚于移动播放器或笔记本电脑了。
GET music OFF your COMPUTER Why: Because music bought digitally wants to be freed, not imprisoned in your portable player or laptop.
让音乐摆脱电脑的束缚为什么：以数码格式购买的音乐想要获得解放，不想再束缚于移动播放器或笔记本电脑了。
GET music OFF your COMPUTER Why: Because music bought digitally wants to be freed, not imprisoned in your portable player or laptop.
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