就在麦当劳展开这一行动之际,由于饮食和运动量的变化,在中国城市(特别是儿童)中,肥胖率正开始急剧攀升。
The initiative by McDonald's comes when obesity rates are beginning to rise sharply in China's cities, especially among children, because of changes in diet and levels of physical activity.
麦当劳说,这是一家跨国公司用中国的货币发行债券的首个案例。
McDonald's said this is the first time a multinational company has sold bonds using China's currency.
叶琛说﹕“对绝大多数中国人来说﹐圣诞节和星巴克、麦当劳都是一样的﹐都是泊来品﹔人们不理解这个节日意味着什么﹐只知道时髦、好玩。”
'People don't understand what the holiday means. It's just fashionable, big fun.
例如,在美国,中国餐馆的数量是麦当劳的三倍。
In the United States, for example, there are three times as many Chinese restaurants as there are McDonald's.
麦当劳17日宣布,将中国大陆地区门店部分食品的价格上调0.50元至1元,称涨价的原因主要是由于原材料价格的上涨。
McDonald's announced Wednesday that the prices of some of its products were raised by RMB0.5 to RMB1 at its restaurants on the Chinese mainland because of higher raw material costs.
麦当劳公司中国发言人GeorgeGu说,从下个月起,麦当劳将全面上调员工工资,上调后员工的工资水平将高出当地最低工资标准的12%至56%。
From next month, McDonald's will increase workers' pay to levels 12 to 56 percent above local minimum wages, McDonald's China spokesman George Gu said.
一方面,麦当劳推行本土化策略,另一方面,中国消费者对其代表的西方现代性和美国身份最为关注。
On one hand, McDonald's introduced a strategy of localization, on the other hand, Chinese consumers on behalf of their Western modernity and the United States as the most concern.
麦当劳公布了在中国大陆升级的线上到线下(o2o)战略,旨在将全国更多的商店与数字化硬件和个性化产品联系起来。
McDonald's unveiled an upgraded online-to-offline (O2O) strategy in the Chinese mainland, aiming to link more stores to digital hardware and personalized products across the nation.
然而,麦当劳的本土化形象并未被中国消费者认可,他们依然认定它的美国身份。
However, McDonald's localization image has not been recognized by Chinese consumers, they are still identified as the United States.
麦当劳在中国人和其产品之间建立起了情感的纽带,从而轻松地使中国消费者接受了这本不可接受的口味。
McDonald's in China and its products have established emotional ties. so easy to make a Chinese consumers accept this unacceptable taste.
中国的独生子女政策为麦当劳提供了广阔的儿童消费市场。
China's one-child policy for the McDonald's provided a vast consumer market of children.
这里也供应有麦当劳中国餐厅常见的玉米杯以及迎合当地人口味的鸡肉三明治。
The menu features corn kernels, a staple of McDonald's Chinese menu, along with a chicken sandwich flavored to appeal to local palates.
别急伙计们。我们在中国造了够多的必胜客、麦当劳跟肯德基来把懒病传染他们了。
Don't worry folks. We have built enough Pizza Huts, McDonald's and KFC's in China to infect them with our sedentary disease.
过去几年,中国外卖食品的选择主要限制在西方快餐合资企业,例如麦当劳和肯德基。
In the last few years, food delivery options in China have largely been limited to western fast food joints, such as McDonald's and Kentucky Fried Chicken.
战略上,麦当劳通过接纳中国文化和传统表明自己是中国消费者的朋友,是欢乐和愿望的梦想所在。
Strategically, McDonald accepted by the Chinese culture and traditions shown itself to be a friend of Chinese consumers. is the joy and the desire to dream of the host.
在一家很受欢迎的麦当劳里,我坐到了刘思思(音译)旁边,她是清华大学新闻系二年级学生,而这个学校被称作是中国的麻省理工。
At a popular McDonald's I sat down with Sisi Liu a sophomore majoring in journalism at Tsinghua University a school often referred to as China's MIT.
上面我所研究的所有麦当劳广告中,除了关注中国文化外,还突出麦当劳消费能实现愿望,感受快乐。
As I studied all the McDonald's commercials, in addition to concern about Chinese culture, McDonald's also prominent consumer desire to achieve, and feel happy.
看到越来越多中国人爱吃他们的快餐,麦当劳就提高价钱以赚到更多的钱。
Once it knows more Chinese are attracted by its fast food, it increases its price to get more money out of them.
很显然,中国年轻的消费者重新诠释了麦当劳,并在麦当劳的广告中得到了强化。
Obviously, the young Chinese consumers to re-interpret the McDonald's and McDonald's commercials to be strengthened.
好莱坞影片中的麦当劳快餐成了许多人生活中的内容,而中国加工的服装,日用品也天天伴随着美国人民。
The Hollywood film's McDonald's fast food has become the daily contents of many Chinese people, and China-made clothes and products are also exported to the American people.
麦当劳没有把在中国的收入单独列出,但表示中国的同比销售额在第三季度下降了近2%。
McDonald's does not separate out its China revenues but said like-for-like sales in the country had fallen almost 2 per cent in the third quarter.
麦当劳没有把在中国的收入单独列出,但表示中国的同比销售额在第三季度下降了近2%。
McDonald's does not separate out its China revenues but said like-for-like sales in the country had fallen almost 2 per cent in the third quarter.
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