大部分人都认为中国动漫业山穷水尽了。
中国动漫产业正逐年成长。
但为了长期利益，中国动漫业需要开拓观众市场。
But for the long term, Chinese cartoons need to broaden the target audience.
中国动漫制造商正在寻找制作更好动画片的新方法。
Chinese cartoon makers are searching for new ways to make better cartoons.
中国动漫产业正逐年成长。
一起动漫网，做中国动漫产业的领军者。
With the animation network, make Chinese animation industry leader.
中国动漫，何时长大?。
中国动漫缺什么?。
一些中国动漫制造商已经做了一些改变，提高作品的成功率。
Some Chinese cartoon makers have already made changes to increase the success of their productions.
中国动漫制造商对于在作品中加入新元素感到担心。
Chinese cartoon makers are nervous about trying new things in their productions.
一些中国动漫制造商已经做了一些改变，提高作品的的成功率。
Some Chinese cartoon makers have already made changes to increase the success of their productions.
中国国际动漫节是中国动漫行业最具权威性和影响力的行业会展。
The festival is the most authoritative and influential exhibition in the Chinese animation industry.
根据市场调查，日本动漫作品在中国动漫的消费市场居于主流地位。
According to the marketing survey, the Japanese anime and manga is playing a leading role in the consuming market of Chinese animation and cartoon.
然而，曾经辉煌的中国动漫产业在国际动漫巨头的咄咄气势下步履蹒跚。
However, the Chinese animation industry which was so splendid for a time is developing slowly under the threatening situation of international community.
中国动漫产业国际竞争战略的实施必须遵循适度合理、统一协调和权变原则。
The implementation of international competition strategies of Chinese animation industry should follow the properly rational, unifying and contingency principles.
中国动漫产业国际竞争战略实施分为发动、计划、实施和控制评估四个步骤。
The implementation of international competition strategies of Chinese animation industry has four steps which is launching, planning, implementation and control.
中国动漫界尚未认识商业美学在作品设计中的价值，观念陈旧，设计与市场脱节；
Animated cartoon works in China with outdated concepts which runs adrift of the market needs can not compete over the animated cartoon works in the U.
曾因缺乏原创和特色的中国动漫产业，正试图借助具有悠久历史的传统文艺焕发活力。
Because of the lack of originality and characteristics of China's cartoon industry, is trying to shine life with a long history of traditional literary and artistic forms.
如何在国际动漫产业的白热化竞争中分一杯羹己成为中国动漫业面临的紧迫而重要的课题。
It is a urgent and important issue that how does the Chinese animation industry share the market in the competition of international animation industry.
很多人为了要推动中国动漫产业，而投身这一行。而胡茂恳之所以选择该专业，全凭个人喜好。
Many people throw themselves into the animation industry with the aim of improving the industry in China. Hu, however, chose the major because he loves painting.
本文首先推荐了动漫营销的概念和特点，接着运用PEST分析了中国动漫的宏观竞争环境。
First of all, the paper introduces the conception and the features of the cartoon marketing, then, analyzes the macro competition environment of the China's cartoon by using the PEST.
主要从四个方面对动漫产业市场现状进行分析：1、对中国动漫市场的构成和规模进行分析；
Part two, analysis of the current animation industry market on the following four aspects: 1st, animation market's construction and size in China;
从微观角度看，中国动漫产业拥有一定的竞争优势和竞争机会，同时，也面临许多问题和威胁。
See from the macro point of view, the Chinese animation industry has some competitive advantages and competitive opportunities, but also faces many problems and threats.
最后以中国动漫产业的产业链分析及整合作为实证案例，验证研究的基本结论并结合实际提出建议。
At last, this dissertation takes cosplay industry of China as the case, analyzing its industry chain and integration, trying to validate the conclusion and give some advices.
很显然，中国动漫艺术面临前所未有的机遇，其发展势头也是前所未有的，同样，所面临的瓶颈与困惑也是前所未有的。
Clearly, China faces unprecedented opportunities for animation art and its development momentum is unprecedented, and the same, are facing bottlenecks and confusion is also unprecedented.
由于中国动漫形象的品牌知名度和影响力不够，导致目前中国的动漫产业尚未形成如《变形金刚》、《猫和老鼠》般规模的动漫产业链。
China's animation image of the brand recognition and influence are not enough, resulting in Chinese cartoon industry has not formed animation industry chai such as "Transformers" and "Tom and Jerry" .
2011年中国国际动漫游戏博览会已经闭幕了。
The 2011 China International Comic and Game Expo has come to an end.
2011年中国国际动漫游戏博览会已经闭幕了。
The 2011 China International Comic and Game Expo has come to an end.
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