联合分析要求参与者评估一系列产品的价格,这些产品在一些重要属性上不同,比如电视机的不同屏幕大小、商标和价格。
Conjoint analysis asks participants to evaluate a series of products that vary in several important attributes, such as televisions of various screen sizes, brands and prices.
但是乔布斯最令人称奇之处是他培育的高度的顾客忠诚度。你看过哪一个其他的科技商标被贴在汽车保险杠上?
But what was perhaps most astonishing about Mr Jobs was the fanatical loyalty he managed to inspire in customers. Which other technology brand do you ever see on bumper stickers?
固异特公司使用其软式小型飞船的商标在国家垄断的媒体上大做广告,为了反对其垄断还抢先打出了有价值的倡议:安全驾驶。
It has got around the state monopoly on advertising by deploying its trademark blimps, and pre-empted objections to that by using them to advocate a worthy cause: safe driving.
它们只是一种商品,虽然在塑料外壳上印着各式的商标,但机箱内的部件基本都是相同的。
They are commodities: regardless of the brand emblazoned on the plastic shell, the innards are essentially the same.
然而,杂志上印有财团的商标,却挽救不了公司大幅的衰落。
But the corporate brand is built on the magazine, and the company has not been helped by its epic decline.
然而去年却有了一个非凡的逆转——日本变成了电视机和音响的净进口国(尽管机器的外壳上通常印着日本商标)。
In an extraordinary reversal, last year Japan became a net importer of televisions and stereos (albeit often with a Japanese brand on the casing).
而整个商标是一只展翅的雄鹰即将落在别克的英文字母上。
The wings of the eagle trademark is about to fall on the letters on the Buick.
但他们在奢侈品的购买上却毫不手软,尤其在那些商标显眼和他们认为的正品上面。
But they buy luxury brands for themselves and their friends - especially items that have logos and that they know are not fakes.
别克商标中形似“三利剑”的图案为共图形商标,被安装在汽车散热器格栅上。
Buick mark in the shape of the "three sword" for the common graphic design trademarks, are installed in the car radiator grille.
“全世界都会对你微笑”,阿姆斯特朗浅唱低吟着;在光秃秃的白色背景下,苹果商标出现在屏幕上,然后慢慢消隐。
“The whole world smiles with you, ” Armstrong croons; the Apple logo, over a stark white background, appears on the screen, then slowly fades away.
在大颈这个地方,孩子们彼此之间是靠鞋和衬衫上的商标来分三六九等的。
Great Neck was a place where children measured each other by the logo on their shoes and labels on their shirts.
在智利北部阿里卡,可口可乐公司在一片沙漠上创造了世界上最大的可口可乐商标。
Located in Arica, in the desert in Northern Chile, Coca-Cola created the world's largest Coca-Cola logo.
通常,品牌机的部件很少是由公司生产的——该公司使用其他厂商生产的部件,并将自己的商标贴在机箱上。
Generally, few of the components in a name-brand computer are manufactured by that company-the company USES components manufactured by others, and puts its label on the computer case.
在无法做广告的地方,他们想办法把烟草商标印在靴子上、衬衫上,以及其它私人用品上。
Wherever tobacco companies cannot advertise, he says they put their logo on boots, shirts and other personal items.
你在创造一个能让人一眼认出你的品牌元素,就像商品上的商标图案一样。
You're creating a branded element that identifies you like a logo on a product.
这个商标由蕾切尔在内华达的沙漠上制作而成,花了六天的时间建造,由65 000块87 500平方英尺的瓷砖拼成。
The logo was created in the desert by Rachel, Nevada.It took six days to build and was made up of 65,000 tiles which measured 87,500 square feet.
这个商标由蕾切尔在内华达的沙漠上制作而成,花了六天的时间建造,由65 000块87 500平方英尺的瓷砖拼成。
The logo was created in the desert by Rachel, Nevada. It took six days to build and was made up of 65, 000 tiles which measured 87, 500 square feet.
如今我们可以在法国鳄鱼衬衫上看到他的商标。
Rene Lacoste was nicknamed the "Crocodile", and we see his logo today on Lacoste shirts.
瑞士有非常严密的知识产权法律对商标和发明的保护特别强这是由于瑞士传统上一直致力于保护他们的生物技术企业。
Watertight IP laws, protecting brands and inventions, are particularly strong in Switzerland thanks to the country's strong tradition of innovative biotech enterprises.
你打开游戏机后,选单和商标出现在明亮、生动的3D萤幕上。
You turn on the device and the menus and logos pop out of the screen in bright, vivid 3D.
这就是为什么有的店铺在未经苹果公司授权的情况下开始贩卖苹果产品,更有甚者贩卖低价低质的山寨苹果,但在外型上与真机类似而且还带有经典的苹果商标。
That's why stores have begun to sell the products without Apple's permission, while others are hawking cheaper, lower-quality gadgets that are aesthetically similar and bear the chic Apple logo.
即使领口的商标丢失,衣服上的缝合处也会印有其他的商标以及设计师名称。
Even if the label is missing from the neckline, the garment may have other labels or names of the designer printed onto the fabric near the seams.
即使领口的商标丢失,衣服上的缝合处也会印有其他的商标以及设计师名称。
Even if the label is missing from the neckline, the garment may have other labels or names of the designer printed onto the fabric near the seams.
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