今天,我想讲一个简短的故事,关于我们如何开始设计思考,和设计思考在IDEO的作用。
Today I just want to tell a simple story about how we got to design thinking, and the role it plays at IDEO.
这是一个关于我们这个时代的神话故事。
那些想要领导我们国家的人必须凭借讲故事的能力来说服民众——讲述一个关于我们的身份、过去和未来的故事。
Those who seek to lead our country must persuade the people through their ability to tell a story about who we are, where we have been, and where we are going.
“好吧,我给你们讲一个悲伤的故事吧,”彼得说,“它不长,但是是关于我们的悲伤的故事,我们把我们房间的钥匙落在大堂里了。”
"Okay, I well tell you a sad story," said Peter, "it is not long, but it's sad story of our." We left the key to our room in the hall.
“好吧,我给你们讲一个悲伤的故事吧,”彼得说,“它不长,但是是关于我们的悲伤的故事,我们把我们房间的钥匙落在大堂里了。”
"Okay, I well tell you a sad story," said Peter, "it is not long, but it's sad story of our." We left the key to our room in the hall.
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