当前，高校出版社面临着严峻的经营环境。
At present, the University Press is facing a lough business environment.
本文从高校出版社企业文化建设的核心、营造框架、构建方式、独特个性等方面进行了论述。
This paper discusses the core enterprise culture, the building frame, the construction way and unique personality of the University Press.
意为企业形象战略或企业形象识别系统。高校出版社欲摆脱困境与迎接挑战，就必须导入CIS战略。
CIS means Corporate Identity Strategy, publishing press in higher education institutions must use CIS in order to overcome difficulty and deal with challenge.
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