综观餐旅业行销 Marketing in Perspective
餐旅业行销通路 The Channels of Distribution
旅馆及餐饮业 Hotels and Restaurants
认识餐旅服务业 Understanding the Hospitality Industry
德国旅馆餐饮业联合会 deutschehotel- undgaststaettenverband
课程包括餐旅业法规，员工管理，金融管理等。
Course work covers hospitality law, employee management, financial management, and more.
本书旨在探索餐旅业经营的行销哲学，商场上的生存方式，广泛地出现在餐旅行销决策中的活动。
This textbook explores marketing as a philosophy of hospitality operations, a way of hospitality business life, and an activity pervading all hospitality decisions and actions.
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