对下一年的绝大多数预测都显示美国国内的广告支出将下跌5%以上。

Most forecasts for next year say that AD spending in America will decline by 5% or more.

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广告代理商ZenithOptimedia预测2011年全球广告支出将增长4.5%，是去年增长率的两倍。

GLOBAL spending on advertising will grow by 4.5% in 2011, double the rate of the previous year, according to ZenithOptimedia, an AD agency.

youdao

如果你每个月还没做差异报告(你的实际支出和你的预测相差值)，你应该马上做。

If you are not preparing monthly variance reports (how much your actual expenses and income differ from what you projected) you should.

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