本文在产品定位的四大基本要素的基础上，提出了产品定位的四圆区位法则，详细分析了其中13种状态的顾客认同度的具体情况。
On the basis of four essential factors in product orientation, the article presents 4 - Circles positioning principle. It analyses the specific situation in details for 13 kinds of customer approval.
他希望品牌的名字能够带给顾客“感性的体验”，引起他们对自身内在冒险感的认同。
He wanted names that would give customers' an emotional experience 'and appeal to their sense of adventure.
顾客忠诚源于对旅游区所提供价值的满意和认同。
Customer Loyalty originates from the satisfaction and identification of the value provided by tourism areas.
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