顾客消费行为是顾客在评估、获取、使用和处置产品和服务时所作出的决策过程以及由此而产生的有形活动。
论文通过顾客消费行为的外部性区分了线型锁定和网型锁定两种形式，并分析两种锁定的作用机理。
This paper differentiates liner lock-in and net lock-in based on externality of consumers behavior and analyzes the mechanism of these two types of lock-in.
论文通过顾客消费行为的外部性区分了线型锁定和网型锁定两种形式，并分析两种锁定的作用机理。
This paper differentiates liner lock-in and net lock-in based on externality of consumers' behavior and analyzes the mechanism of these two types of lock-in.
勒德伯里高端消费行为研究所的Marc Cohen指出，在顾客群体中，属于明显富有人群的，只有百分之零点一；因此，奢侈品商人为了更好地销售，必须把目标人群扩大。
Marc Cohen of Ledbury Research points out that the high-profile wealthy make up only 0.1% of consumers; luxury-goods groups have to aim a bit wider to do well.
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