所谓顾客资产,就是企业所有顾客终身价值折现现值的总和,即顾客的价值不仅仅是当前通过顾客而具有的盈利能力,也包括企业将从顾客一生中获得的贡献流的折现净值,把企业所有顾客的这些价值加总起来,称之为顾客资产(CustomerEquity)。对大多数企业来说,顾客资产是企业价值最重要的组成部分。尽管企业的顾客资产价值不是企业价值的全部,但是,企业现有顾客资产是企业未来收益主要来源。
顾客资产 Customer Equity ; Customer Capital
顾客资产管理 Customer equity management ; Customer Asset Management
国外对顾客资产管理 Customer Asset Management ; CAM
顾客资产评估 customer asset is evaluated
顾客资产运营 customer assets operation
顾客资产价值 customer assets value
顾客资产细分模型 customer assets subdivided model
顾客资产组合管理 Portfolio management of customer equity
基于顾客的品牌资产 customer-based brand equity ; CBBE
In fact,customer assets have the vital un-neglectable non-money value,besides the money value.
而实际上,除货币价值外,顾客资产还存在极为重要的、不容忽视的非货币价值。
参考来源 - 顾客资产研究的关系视角·2,447,543篇论文数据,部分数据来源于NoteExpress
分析了顾客资产加入到传统会计核算中对财务报表的影响。
The influence on financial statement when customer asset was added to traditional account is expatiated.
品牌资产,特别是基于顾客的品牌权益,对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
同时,关系收益在服务质量和顾客资产之间起着不可忽视的中介作用。
Furthermore, evidence has shown that relationship benefit ACTS as the mediator between service quality and customer asset.
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