电视频道包装是指当前媒体经营迅速产业化、集团化的大背景下，借鉴商业经营领域的包装理念和运作模式，将具有不同功能的包装要素运用到电视媒体自身的一种营销模式。

The TV channel package is the marketing mode in the situation that the media industrialized and collectivized fast , and it uses for reference of concept of package in commercial realm .

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