规范指的是正确和不正确行为根深蒂固的文化原则，这种不正确的行为一旦发生，就意味着一种显性或隐性的处罚。

Norms are culturally ingrained principles of correct and incorrect behaviors which, if broken carry a form of overt or covert penalty.

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其次，提出了薪酬管理制度设计的三个原则，即：团队原则，隐性报酬原则以及双赢原则。

Secondly, three design principles are proposed, that is, Team Principle, Recessive-salary Principle and Win-win Principle.

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