云模型可以降低用户成本，因为他们无需购买软件和硬件也可以运行—服务提供者已经为用户提供了必要的组件。
The cloud model potentially lowers users' costs because they don't need to buy software and the hardware to run it - the provider of the service has done that already.
通过新技术和更好的直观用户界面降低培训和支持成本。
Reduce training and support costs through new technologies and better intuitive user interfaces.
如果能很好地利用精准的、本地化的关键词匹配模式和内容，商家将会大幅度地降低单位成本并增加用户体验。
Marketers that employ a highly customized localized approach to keyword match types and content will enjoy lower cost-per-sale and a better user experience.
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