当实验者记录下游戏玩家从列表中阅读“攻击性”或“非攻击性”词汇所花的时间时，我们能确定他们实际上在测量什么吗？

And when experimenters record the time it takes game players to read "aggressive" or "non-aggressive" words from a list, can we be sure what they are actually measuring?

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每个人分别在四个平台上阅读海明威各种短篇小说，然后测量它们的阅读速度和故事理解度。

The subjects each read different short stories by Ernest Hemingway on all four platforms, and were measured for their reading speeds and story comprehension.

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一些人管它叫面部阅读、面部统计、注视追踪或者更一般的说法——基于面部识别的观众测量技术。

Some call it face reading, face counting, gaze tracking or, more generally, face-based audience measurement.

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