指的是给企业其他产品做广告而不是直接宣传其有争议的主要产品(但同样能达到宣传其有争议的主要产品的目的)
许多品牌都拥有这种能够拆散并且符号化的品牌标识,也被阻挠了大部分间接广告(Indirect Advertising),Busta和吹牛老爹在一群时髦女孩的簇拥下狂饮拿破仑XO,“老乔”对于未成年人的影响力远远超过了对于成年人的影响力,万宝路则把...
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当然,儿童向的广告中理性诉求是有限的,因为大多数广告用情感和间接方法对心理状态或联想产生诉求。
Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.
通过增加销售收入,广告间接的为品牌所有者创造了利润。
Advertising indirectly generates revenues for brand owners through the increase in sales revenues that are thought to result from these ads.
正因为这样,他们能被更大范围的观众所接受,同时也间接的增加了发行量和广告收入。
By appealing to a wider audience, they were able to increase their circulation and hence their advertising revenue.
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