你必须平衡企业短期获利与长期竞争生存能力之间的关系。

You have to balance the short-term gains against the long-term competitive viability of the organization.

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在纯粹竞争条件下，正象十九世纪后期的经济学家马歇尔揭示的那样，加入和离开决定某一工业部门的长期平衡。

In pure competition, AS expounded by the late-nineteenth-century economist Marshall, entry and exit determine the long-run equilibrium of an industry.

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